Population Statistic: Read. React. Repeat.
Thursday, July 16, 2021

Over the past couple of weeks, a trifecta of summertime sports curiosities took place and were widely reported:

- First, NBA superstar LeBron James gets dunked on by Xavier University sophomore Jordan Crawford during a pick-up basketball game (and fueled the fire by having the video confiscated to avoid embarrassment over this “Dunkgate”).

- Then, NFL quarterback Philip Rivers similarly gets outdueled by a high-school player during throwing drills at a football camp.

- And most recently, Wimbledon champion Serena Williams got schooled by Madison Keys, a 14-year-old girl, in an exhibition tennis singles event.

See a pattern here? What’s next, big-league baseball, hockey, golf, etc. professionals getting beat-downs from amateur-camp teenagers?

Call me a cynic, but I smell a rat. Twice is a coincidence, three times is a trend. Somehow, some way, there’s a corporate marketing campaign tying together these supposedly isolated incidents. It’s probably Nike, or Gatorade, promoting a David-beats-Goliath theme thanks to the help of the right sneaker/sugarwater/whatever. I wouldn’t even be surprised if SpikeTV’s idiotic “Pros vs. Joes” were behind this scheme, given the theme.

Yeah, I know: The kids involved couldn’t be in on it, because it would probably wreck their current or pending college careers. But they could just be innocent bystanders, and the pros are the ones in on it, purposely dogging it for the cameras. All in aid of making this look like a viral campaign.

Sure, it’s a conspiracy theory. But I wouldn’t dismiss it out of hand.

by Costa Tsiokos, Thu 07/16/2009 12:15 PM
Category: Advert./Mktg., Basketball, Football, Other Sports
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