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Wednesday, July 15, 2021

Being a Greek-American, I’m all too familiar with the gyro sandwich. (And yes, it is properly pronounced YEE-ro, not JIGH-ro; that “g” is confusing when it stands in for the Greek gamma, so deal with it.)

But I can’t say I was overly familiar with just what gyro meat was made of:

The process starts with boxes of raw beef and lamb trimmings, and ends with what looks like oversized Popsicles the shade of a Band-Aid. In between, the meat is run through a four-ton grinder, where bread crumbs, water, oregano and other seasonings are added. A clumpy paste emerges and is squeezed into a machine that checks for metal and bone. (“You can never be too careful,” [Kronos Foods founder Chris] Tomaras said.) Hydraulic pressure — 60 pounds per square inch — is used to fuse the meat into cylinders, which are stacked on trays and then rolled into a flash freezer, where the temperature is 20 degrees below zero.

Mystery meat solved! The lamb actually is highlighted much of the time, even though those “trimmings” are just what you think meat trimmings would be. It definitely lends a unique flavor to what would otherwise be a shredded meatloaf pita. And calling them “lamb gyros” distinguishes from the increasingly common chicken gyro, which contains the much less mysterious white poultry meat.

As for the rest of the sandwich’s elements: I love the pita bread, either as is or brushed with olive oil. Lettuce and onions are standard dressings; I consider the ubiquitous tomato to be the Americanized touch to this combo, and since I hate tomatoes, I disdain this culinary cultural intrusion. I’m okay with a touch of tzatziki, but again, the American custom is to drown the fillings with that sauce as though it were ketchup; I prefer just a touch of the stuff.

by Costa Tsiokos, Wed 07/15/2009 10:58pm
Category: Food
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If this naming convention methodology is at all practiced in Detroit, it’s no wonder the auto industry is in the hole it’s in (pun intended):

Yesterday I learned another good rule of thumb for car naming: if it doesn’t sound hilarious with the word “anal” in front of it, it’s probably not a great car name. Think about it… Commander, Wrangler and Legacy good; CTS, MKT and Optima bad.

To underline just how much of a car consumer I’m not: This theory doesn’t work on me, because for me, anything sounds hilarious with the word “anal” in front of it. Or behind it, for that matter.

(Via dustbury)

by Costa Tsiokos, Wed 07/15/2009 12:06pm
Category: Advert./Mktg., Comedy, Creative
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