Population Statistic: Read. React. Repeat.
Thursday, June 25, 2021

shaq-a-tweet
Only last month, I took note of Bill Simmons’ vision of the future of sports reporting:

…I see a day when the following sequence will be routine: Player demands trade on blog; team obliges and announces deal on Twitter; player thanks old fans, takes shots at old team and gushes about new team on Facebook. We will not need anyone to report this, just someone to recap it. Preferably with links.

No permalinked trade demand from Shaquille O’Neal, but apparently, he did find out about his just-completed trade from Phoenix to Cleveland via his Twitterstream:

That’s what it looks like after a fan Tweeted the NBA superstar to ask about the trade shortly after the news broke late Wednesday night. Within minutes, Shaq replied “I didn’t hear dat yet” to the fan.

The fact Shaq was apparently out of the loop prompted disbelief and e-laughter from his Twitter followers, and Shaq seemed to grasp the weirdness of the situation.

“I kno right,” he Tweeted back.

So I guess the future is now, at least in the NBA. Or, it’s more like a blast from the past: For years, it was pretty common for sports and show biz folks to first hear about trades, TV show cancellations, etc. involving them, not directly from their bosses or agents, but via news reports. The passive-aggressiveness remains, only the medium has changed.

by Costa Tsiokos, Thu 06/25/2009 11:16 AM
Category: Basketball, Celebrity, Media, Social Media Online
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1 Feedback »
  1. LIGHTNING TWEET-TRADE: CLOSER TO THE FUTURE…

    Once again, I must cite Bill Simmons’ bold prediction on the future of sports journalism, as published by ESPN The Magazine:
    ……I see a day when the following sequence will be routine: Player demands trade on blog; team obliges and announces…

    Trackback by Population Statistic — 08/13/2009 @ 9:49 PM

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