Population Statistic: Read. React. Repeat.
Friday, June 19, 2021

If Twitter can inspire a television show, then it’s not so outlandish for a stray Facebook status update about a pet dog to get optioned for a movie deal:

Lisa Hamilton Day, a former exec at Dreamworks and friend of [Christy] Fletcher’s, wryly posted last week:

“Lisa Hamilton Day’s Pomeranian raided Chinese takeout bag overnight, opened and ate a fortune cookie. Her fortune: You have strong spiritual powers, and you should develop them.”

Fletcher, who runs the New York lit agency Fletcher and Company, was thoroughly amused by the comment and immediately saw a story in it. Now Fletcher’s teamed up with Sanders on a tween series about Charlotte, the Pomeranian, who uses her newfound superpowers to save her owner’s home after said owner loses her job and is forced to contemplate moving in with her folks, in a deal that would entail selling the Facebook update and optioning the dog’s life rights. Joking aside, the duo sees a market for the idea, especially given the recent talking-dog hit, Beverly Hills Chihuahua.

And that Disney flick pulled in $145 million in theaters (figure that much again for the DVD and distribution sales). If a gabby Mexican pooch can sell that many tickets, imagine what a cookie-powered German breed could do on the sliver screen!

Expect to see your social network of choice to soon be polluted with tweets, pokes, and updates consisting of half-assed Hollywood pitches. Someone else is bound to strike it rich in 140 characters or less…

by Costa Tsiokos, Fri 06/19/2009 08:42:43 PM
Category: Creative, Movies, Social Media Online
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Today I spotted a workvan on Broadway, in NoHo, with the business name of Aggressive Shade, Glass and Mirror Company on it.

Not sure if “aggressiveness” is high on the list of priorities when looking for a window installer. What do these guys do, subdue those unruly panes and shiny surfaces before setting them in place?

Definitely an odd name, and therefore memorable. I wonder if it was chosen simply for the alphabetical advantages of an “A” name, like the old business directory/yellow pages tactic of appearing at the top of the list. I guess “Aggressive” is preferable to “AAAAAA Glassworks”…

by Costa Tsiokos, Fri 06/19/2009 04:11:45 PM
Category: Advert./Mktg., New Yorkin', Wordsmithing
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All us Web-savvy grown-ups know by now that the default “www.” in URLs is unnecessary, and even sometimes detrimental to visiting a website.

Web architecture concerns aside, I’ve come across a couple of examples of contact information listings that utilize the now-outmoded prefix in an elegant way. What’s more, it works as an offline space-saving technique. The template looks something like this:

phone (555) 555-5555

fax (555) 555-5555

email name@mail.com

www. website.com

Not bad. The dubya-dubya-dubya-dot conforms quite well when lined up with phone and email contacts. But unlike the other headers, it actually doubles as a functional part of the domain name (or should). So anyone who just can’t let go of the customary triple-tapping of the “W” key while firing up the browser is satisfied, while the rest of us can ignore it.

I guess you could save even more space on your business card or banner ad by dispensing with the contact headers altogether - a string of run-on letters ending with dot-com is self-evidently a Web address. But if you have a list of phone/fax numbers adjacent, it’s a good idea, design-wise, to keep things consistent.

by Costa Tsiokos, Fri 06/19/2009 11:19:16 AM
Category: Internet
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