Population Statistic: Read. React. Repeat.
Monday, June 08, 2021

Apparently, New York State Republicans staged a sneak-attack parliamentary takeover in Albany today:

The toppling of Democratic control unfolded in swift and dramatic fashion shortly after 3 p.m. as senators gathered in the lofty oaken chamber for what seemed like small-bore legislative action on an uneventful afternoon. Then, Senator Tom Libous, a Binghamton Republican, offered a resolution to reorganize the Senate leadership, a parliamentary maneuver that captured the entire capitol’s attention. Within minutes, reporters, staff members and Assembly members rushed to the Senate, crowding the chamber floor.

Democrats tried to stall the move, storming from the chamber and turning out the lights, but the Republicans continued the session, as two Democrats, Pedro Espada of the Bronx and Hiram Monserrate of Queens, joined with them to elect new leaders. Quickly, Dean G. Skelos, a Long Island Republican reclaimed the title of Senate majority leader and Mr. Espada was made Senate president.

So this is what it’s like to live in a banana-republic commonwealth

by Costa Tsiokos, Mon 06/08/2021 10:24:36 PM
Category: New Yorkin', Politics
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Apple’s newest more-than-just-a-phone device is called the iPhone 3G S — and there’s a special reason for tacking on that “S”:

With some applications launching on the new iPhone at twice the speed they would launch on its predecessors, Apple says the new device will be its fastest-running smartphone. It’s called the “iPhone 3G S” — the “S” stands for “speed.”

Speed kills, and sells, so you might as well signify it right in the name. In other words, Apple has adopted Detroit’s formula for conjuring up new car model names:

[Naming firm professional George] Frazier speculates that it’s no accident that carmakers especially like to use the letters S, E or X in various combinations.

But there’s a far greater sin in car naming, as far as some experts are concerned. Automakers commit it when they rely on meaningless strings of letters.

“I am totally unimpressed at slapping a few letters onto an existing name, and saying that’s a new version,” says Steven Rivkin, founder of Rivkin & Associates, a marketing and communications firm in Glen Rock, New Jersey. “But I will grant you that when Mercedes first brought out the S-Class and BMW brought out the 3 Series, that had meaning.”

Not that emulating the automobile industry seems like a wise move these days, especially when it comes to product marketing. Still, I look forward to the forthcoming iPhone lettered-class versions, which, according to the above, should be the “3G E” and the “3G X”. And probably include racing stripes and spoilers, to boot.

by Costa Tsiokos, Mon 06/08/2021 09:03:10 PM
Category: Advert./Mktg., Creative, Tech
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Since I’m a guy, and I’m not currently seeing anyone who’s on the pill, new-fangled birth control pharmaceutical Seasonique doesn’t exactly speak to me.

But their new advertising slogan, “Repunctuate Your Life”, is definitely catchy. Nice dictional play on a woman’s period, and how this pill “edits” the monthly cycle by reducing menstruation to every three months.

Even better, the short-and-sweet punnery leaves Seasonique open to other possible bio-linguistic developments. Such as the alternate form of period repunctuation, i.e. getting knocked up (since, like any contraceptive, this one isn’t 100 percent). In which case, a “repunctuate your life” takes on a substitutional meaning, with the woman’s “.” being replaced by a “!”. Now that’s repunctuation for you.

by Costa Tsiokos, Mon 06/08/2021 02:17:37 PM
Category: Advert./Mktg., Science, Women, Wordsmithing
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