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Saturday, June 06, 2021


What’s the most interesting thing about Dos Equis beer’s “Most Interesting Man in the World”, which has parked itself in the pop-cultural garage of TV advertising pitchmen?

To me, it’s that the current run of this campaign is, in fact, the second swipe at promoting this character and theme. The actor behind the beard, Jonathan Goldsmith, has been playing this part since 2006. And I remember the first wave of these commercials making the rounds in 2007.

They didn’t make an impact on first exposure, and went away for a long while. But Dos Equis must have seen enough promise in the concept to stick with it, because the same spots started running again this year. This time, the “Stay Thirsty, My Friends” tagline struck a chord, and a beer icon was (belatedly) born.

Shows what second chances can yield. If only it was believable that such a worldly gadabout would guzzle such pisswater…

by Costa Tsiokos, Sat 06/06/2021 08:00pm
Category: Advert./Mktg., Food, Pop Culture
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