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Saturday, June 06, 2021


What’s the most interesting thing about Dos Equis beer’s “Most Interesting Man in the World”, which has parked itself in the pop-cultural garage of TV advertising pitchmen?

To me, it’s that the current run of this campaign is, in fact, the second swipe at promoting this character and theme. The actor behind the beard, Jonathan Goldsmith, has been playing this part since 2006. And I remember the first wave of these commercials making the rounds in 2007.

They didn’t make an impact on first exposure, and went away for a long while. But Dos Equis must have seen enough promise in the concept to stick with it, because the same spots started running again this year. This time, the “Stay Thirsty, My Friends” tagline struck a chord, and a beer icon was (belatedly) born.

Shows what second chances can yield. If only it was believable that such a worldly gadabout would guzzle such pisswater…

by Costa Tsiokos, Sat 06/06/2021 08:00:57 PM
Category: Advert./Mktg., Food, Pop Culture
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I don’t know if this cover art for Britney Spears‘ single “Kill the Lights” came out at the same time as when the track was “leaked” online, back in November. Possibly it’s much newer than that, having come out after the “Circus” album was released in December.

Either way, it’s new to me. And while the song is pretty weak, I’m enchanted with its accompanying visual. I particularly like the arm-length leather gloves, and how they provide a strong contrasting frame for Britney’s hair and face. Simple composition overall, but well done.

Too bad the song doesn’t live up to its title. I like “kill the lights” as a lyrical hook. Something to remix, maybe…

by Costa Tsiokos, Sat 06/06/2021 07:05:13 PM
Category: Celebrity, Photography, Pop Culture, Women
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