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Friday, June 05, 2021

extra icingfuller court press
If you’ve got more friends-slash-clients than can comfortably fit into a standard luxury box in Madison Square Garden, good news: The arena is super-sizing one of its suites to hold 300 people, as part of a 2-3 year renovation.

[MSG Vice Chairman Hank] Ratner said no decisions had been made on pricing, including for the 20 floor-level luxury suites and the 5,000-square-foot supersuite. But he said the arena is trying to learn from other sports venues in a tanking economy. The Yankees cut the price of over 100 front-row seats from $2,500 to $1,250 last month after seeing empty rows of the top-priced spots game after game.

The Garden officials showed reporters two mock-ups of a midlevel and floor-level luxury suite, which will soon be shopped to corporate sponsors. The suites behind the 23rd row at the Garden included granite-topped kitchen islands behind stadium seating; the floor-level suite featured formal dining tables, full bars and a fireplace.

The Garden abandoned plans for 19 “ledge suites” on the higher levels and combined 10 luxury suites to create the one supersuite since it introduced the plans a year ago.

I’ve gotta hand it to them, I didn’t think there was another significant way to boost in-arena acreage for profit. When you’ve got no other options but to stay put, you get extra-creative.

I guess this means that Cablevision really is backing out of building a new Garden across the street, since this sprucing-up will cost something north of half a billion dollars.

So the Rangers and Knicks get a leg up on facility revenue streams. Not for long, of course: The arms race in other NHL and NBA cities will jumpstart over this. Soon, swarms of hockey/hoops attendees from Atlanta to Seattle will be able to crowd into these supremo suites and party in a less-than-intimate setting, oblivious to the game action below them.

by Costa Tsiokos, Fri 06/05/2021 11:18 AM
Category: Basketball, Hockey, New Yorkin', SportsBiz
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