Population Statistic: Read. React. Repeat.
Friday, May 29, 2021

one turntable and no microphone
The chief reason why I never sought out to play “Guitar Hero” or “Rock Band” was because, frankly, I considered gyrating with that plastic guitar controller to be extremely dorky, no better than air-guitaring.

But a videogame-enabled plastic oldstyle vinyl-record turntable, hearkening back to the golden age of rap? That I’ll gladly indulge in, via the musical fantasy-fulfillment spin-off (pun!) “DJ Hero”. No, nothing at all dorky about simulated needle-scratchin’…

I’m actually not running out to buy this game kit, along with a current-generation gaming console on which to play it. But plenty of other wannabe DJs will, which is what’s prompting Jay-Z, Eminem, and other musicians to contribute their work into this outlet:

The complete list of tracks the rappers are providing is still being worked out. Jay-Z plans on including Izzo (H.O.V.A.) and Dirt Off Your Shoulder for sure. Also possible: tracks from his in-the-works Blueprint 3 album. “I have a ton of content, I just need the pipeline,” he says. “I love the freedom of (DJ Hero). I could wake up tomorrow morning with the idea for a song and call the guys at Activision and start working on getting it out.”

Jay-Z has certainly gotten the religion about videogames as an effective and lucrative channel for delivering music. That pipeline seems like a goldmine, despite a recent slump in the genre’s sales.

What I find most amusing: That a good chunk of the fans playing “DJ Hero” will never have come in contact with a turntable in any other context, given the demise of mass-market vinyl. I’m sure the youngest of tykes will assume that it was never anything else but a videogames controller.

by Costa Tsiokos, Fri 05/29/2009 07:42pm
Category: Celebrity, Pop Culture, Videogames
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It didn’t work in smelling-up movie theaters, but there’s certainly a better synergy for using advanced aroma infusion to imbue foodstuff with calorie- and byproduct-free flavoring:

The latest trend in food packaging seems straight out of science fiction: Jars and boxes lined with “smell technology” emit molecules that push against their contents, infusing the items with different flavors. The concept, however, is steeped in real science: Researchers have discovered that most of what we call taste happens not in our mouths, but through our noses. Aromas, in essence, can trick your brain into thinking you are tasting certain flavors.

So your tastebuds get an assist from your nostrils. Sensory teamwork, I guess.

by Costa Tsiokos, Fri 05/29/2009 06:46pm
Category: Food, Science
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or-cardConsidering that it closed three or four years ago — before I even moved back to New York — I really ought to throw away this card from the old Orchid Lounge.

But I haven’t. I’ve kept it in my wallet because the card itself is an appealing little piece of pocket-sized art: Manga-inspired, which I usually don’t go for but in this case do, and good use of negative spacing with the black background. Also, even though I visited the Orchid twice, I really did like it, and still feel the East Village experiences a void from the lack of such a groovy, laid-back Asian-themed lounge.

More curious to me is that, as indicated by the hyperlink above, I’m not the only one keeping the Orchid “alive”. Fact is, there’s a lot of outdated Web content that still holds photos, reviews and ratings of this departed bar. While some are timestamped and/or note that the venue has closed, others don’t. I can only imagine how many clueless types venture down to E. 11th Street every weekend, only to come upon a boarded-up storefront.

It’s not like this is unique. Untold number of zombie listings for defunct clubs and restaurants persist on the Web, spanning the globe. It’s not hard to figure out why they remain: It costs next to nothing to keep such pages online, the work required to manually assess and delete such pages is more effort than it’s worth, and if they generate even pennies a month via syndicated adspace, they earn their keep. Nevermind that the content itself is substantially worthless — I mean, really, what good is a writeup for a bar that’s been closed for years? As long as the keywords tick up occasionally in search engine results, mission accomplished.

by Costa Tsiokos, Fri 05/29/2009 04:24pm
Category: Internet, New Yorkin'
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