Signifying how the global economic slump is impacting institutions both sacred and profane, Vatican Radio will begin running advertisements for the first time in its history:

Vatican officials say an Italian communications firm specializing in publicity for Catholic media will screen potential clients for quality and ethical content. The first ads — for an Italian energy company — will start running July 6.

Hmm. I’m sensing a synergistic opportunity for the Church, in the form of radio ads promoting the availability of sin-negating holy indulgences.