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Saturday, May 23, 2021

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Even though it has previously applied the trademarked “Take The Train To The Game” tagline to all the area’s major-league sports venues, the Metropolitan Transportation Authority has noticeably ramped up that promotion for the just-completed Metro North Railroad Yankees-E. 153rd Street Station stop.

“Take The Train To The Game” is a catchy little turn of the phrase. Catchier still if you’re a New York child of the ’70s and still remember — no, make that “can’t possibly forget” — the similar “Take The Train To The Plane” jingle in the old JFK Express television commercials.

So why not leverage that old campaign now? The MTA should collaborate with the Yankees to cook up a nostalgic ad or two that repurposes that brain-burrowing two-verse ditty:

A mock-nostalgic sarcastic tone would work well. An inside joke to those of us old enough to get it.

by Costa Tsiokos, Sat 05/23/2009 10:50 AM
Category: Advert./Mktg., Baseball, History, New Yorkin', TV
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