Population Statistic: Read. React. Repeat.
Friday, May 22, 2021

Overheard earlier today, in a crowded coffee shop:

Guy1: Good one! Check out the raconteur!
Guy2: Where?
Guy1: You.
Guy2: What?
Guy1: What?
Guy2: You said, “Check out the rack on her”.

Good instincts — why listen when you can look?

by Costa Tsiokos, Fri 05/22/2009 03:21pm
Category: Comedy, Wordsmithing
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tweet tweet biiitch
Perhaps only Andy Milonakis could have crafted this white-boy rap shout-out called “Let Me Twitter Dat”:

Nicely captures tweet-compulsive disorder. @andymilonakis himself doesn’t really suffer from it, nor does his collaborator @KooolKojak (is KK also Greek like Andy — is “Kojak” a clue?).

I miss Andy’s old show

by Costa Tsiokos, Fri 05/22/2009 12:04pm
Category: Celebrity, Comedy, Internet, Social Media Online
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While you’d assume that corporate social media outreach — i.e., putting companies like Pepsi and FedEx on Facebook, Twitter and the like — would be the province of existing PR folks and marketeers, it’s becoming apparent that it requires a different sort of corporate-communications animal:

Having a social media aficionado on staff is one way to create conversation about a brand, the same way hip-hop record executives in the 1990s used urban street teams to promote new musicians. And it is a rare example these days of a growth industry: Forrester Research, a research and marketing firm, has 12 analysts advising more than 100 companies on how to use social networks to get customers to do things like open bank accounts or buy more face cream.

“Twitter has gotten to this place that everyone is interested in it,” said Josh Bernoff, a Forrester analyst and co-author of a book about social technologies. But interest does not equal ability, he said. The qualities that make someone a good social media maven — which include being available round-the-clock to anyone who writes — are different than the skills used by mainstream corporate publicists.

“They are not acting like spokespeople, but real people,” Mr. Bernoff said. “You have to be careful about what you say while, at the same time, be much more personal than the average corporate P.R. guy. You need people who understand the mores and etiquette. Not everyone knows how to do that.”

Strategically, it’s akin to guerrilla marketing, then: Unconventional delivery and messaging — that, of course, eventually leads back to making a buck for your Corporate Overlord :) That’s business!

Like any communication channel, though, it’s going to have a short shelf life:

Of course, any new technology has its limits. Twitter, for instance, was not devised to solve complex problems, and companies that tweet too much run the risk of irritating people. “It is not right for saying anything meaningful,” said Paul Gillin, a technology journalist who wrote a book about using social media for marketing. “All anyone has to do is tweet their dissatisfaction and a company will cave in to their demands,” he said. “It does little to encourage loyalty.”

Not only that, but I think there’s only a small segment of consumers who want to be engaged with their endproducts. They might well represent an evangelizing/influential vanguard, but they don’t necessarily make or break a brand or product. Eventually, all that social media presence has to circle back to basic competency in the core business; without that, it’s nothing but hype.

by Costa Tsiokos, Fri 05/22/2009 11:28am
Category: Advert./Mktg., Business, Social Media Online
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