The Vancouver Canucks are out of the playoffs, so now’s the time for team management to make roster decisions for next season.
Particularly when it comes to star forwards — and twin brothers — Daniel and Henrik Sedin, who are unrestricted free agents come July 1:
What makes testing the open market so difficult for the Sedins is that they travel as a pair - and thus, any team interested in securing their services needs to be in a position to make an offer to both. Considering how many teams are pushing up hard against the salary cap, the idea that somebody has an extra $13-million (all currency U.S.) lying around in available cap space limits their options to a handful of choices - staying in Vancouver, possibly moving to Minnesota or most likely, reuniting with their former boss, Burke, in Toronto.
Early indications are that the twins will stay in Vancouver. But if I were in charge of the Minnesota Wild, I’d be making a full-court press versus their division rivals to swipe the Sedins. Because in addition to the on-ice talent they bring, the marketing potential is just too tantalizing: The National Hockey League’s only pair of twin-brother forwards, starring in the Twin Cities!
It’d be too perfect to not come off. Whoever the Wild pick as their next GM should make the Sedins his Number 1 priority for the offseason. It’d make an instant impression in the State of Hockey.
Category: Advert./Mktg., Hockey
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