Population Statistic: Read. React. Repeat.
Sunday, April 26, 2021

Much like email and other online channels, charitable organizations are finding it tough slogging to attract donations via Facebook and other social networking sites.

A case study is (Lil) Green Patch, a low-impact Facebook app that promotes The Nature Conservancy:

Despite being among the more lucrative Facebook applications, (Lil) Green Patch accounts for less than 3% of The Nature Conservancy’s online fundraising — which itself generates just 10% of all individual donations to the group, [digital membership director Sue] Citro said.

Yet the conservancy is less concerned with raising big bucks than with planting seeds for future support from the younger generation active on social networks.

“It’s really a great branding tool,” Citro said. “It’s helping spread the word, educating people about our organization and its mission.”

The group recommends its social-networking activities to past donors who cannot afford to give cash because of the bad economy but still want to help, she said.

The social-media approach would seem to be a natural fit between charities and potential donors, since it reinforces an important aspect of socnet user self-expression: What better way to expound on your love of animals, ecology, etc. than to show off your affiliation with a charity serving that cause?

So why hasn’t it worked? I really think that when it comes time to actually transfer that devotion to the offline world — and usually that means paying up with cold hard cash, but also just any gesture more active than screen-gazing — most people bail. It’s not much different than paying lip service and offering general sympathy, and then leaving it at that. As effortless as it might seem to convert sentiment to action on the Web, the will has to be there.

For now, the branding-first approach at least achieves awareness. I wonder if the sponsor-backed efforts aren’t the only way to make online giving work: Set up an app, game, Twitter campaign, etc. that requires only minimal amount of user participation, but generates a good volume of response, which would determine the final monetary donation total — i.e., have the sponsor foot that bill. That means cohabitating awareness in that the sponsor’s usually going to be corporate, and thus will want a share of that exposure, but that’s nothing new. The alternative would be trying to break through the clutter of all the other friend requests that bombard users, ultimately relegating donations to “old people”.

by Costa Tsiokos, Sun 04/26/2009 09:19:22 PM
Category: Advert./Mktg., Internet, Society
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Tyson came out this weekend to much acclaim.

I’m tempted to see it, except that I’m not sure how fulfilling it’ll be to watch James Toback simply point a camera while Iron Mike vents. The interspersed archive footage of Tyson’s most famous on-camera moments should be entertaining, especially if they include my personal favorite gut-spill:

I wish one of your guys had children so I could kick them in their fuckin’ head, or stomp on their testicles, so you can feel my pain — because that’s the pain I have, waking up every day.

I really wanted to find this video moment online so I could include it in this post. The best I could get is this, and it doesn’t look to be embeddable.

by Costa Tsiokos, Sun 04/26/2009 08:12:18 PM
Category: Celebrity, Movies, Other Sports, True Crime
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