Population Statistic: Read. React. Repeat.
Monday, April 06, 2021

Here’s some free career advice for any budding film critics out there:

If the Web-disseminated pirate copy of the latest X-Men movie franchise spin-off installment, that you couldn’t help but publish a review for, happens to have been ripped off from the same company as the one that signs your paychecks, don’t be surprised when your bosses subsequently give you your walking papers.

What is it about online expression that makes people lose all sense of consequence and proportion? This ranks right up there with posting drunk photos of yourself on Facebook, and figuring that no one is going to seriously mind — except that ex-FoxNewser Roger Friedman presumably knew that, y’know, at least a couple of people out there read his film column, and would be more than interested in a company man’s take on the X-Men Origins: Wolverine free-for-all. Really amazing.

by Costa Tsiokos, Mon 04/06/2021 11:54:45 PM
Category: Internet, Movies, Pop Culture
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If you still want to get in the running to win the big No Fear “Earn Some Cred” Prize Pack — too late, sucker! I picked the winner earlier today, as scheduled, and commenter Chris W hit the $100-worth jackpot.

Both Chris and I should be receiving our swag (I’m getting only a 12-pack of No Fear Bloodshot Energy Drink and a t-shirt, while Chris gets that plus the extra trinkets) within a couple of weeks. Thanks again to Tara for setting up this little blog-targeting promotion.

A brief postmortum on this contest, from the blog/marketing/SEM angle:

- I now know that mommybloggers aren’t fans of No Fear. That group was the driving force behind participation in my previous product giveaway, the Pepsi Ultimate Super Bowl Park Pack. I should have hoped that constantly-frazzled stay-at-home mothers would have craved the freebie caffeinated 12-pack, if nothing else.

- Relating to the above, I’m thinking that a specific event-oriented promotion would draw more searchers and determined contest-seekers. The Earn Some Cred campaign doubtless resonates with the subculture that No Fear already cultivates, but beyond that niche, not enough interest to draw the broad audience that this blog regularly attracts. Thus the paltry total of only four entries/comments, versus more than 50 for the Pepsi Super Bowl prize.

- I once again relied mainly on organic SEO and SEM to bring in traffic to the post, including a sitewide sidebar image/text link. It generated decent enough numbers, although again, nothing like the Super Bowl promotion.

- I did toss out daily Twitter tweets linking back to the post for the duration of the contest period (about a week and a half), in an effort to tap another audience. At least one of the entries did come as a direct result of those tweets. But as with the overall efforts at visibility, Twitter as a promotional channel was fairly underwhelming.

by Costa Tsiokos, Mon 04/06/2021 10:35:05 PM
Category: Advert./Mktg., Bloggin', Food
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I’m always up for a cool-looking astronomy photo, and this one reveals a distinctly God-like presence in the heavens (under the right invisible light):

In a new image from NASA’s Chandra X-ray Observatory, high-energy X-rays emanating from the nebula around [pulsar star] PSR B1509-58 have been colored blue to reveal a structure resembling a hand reaching for some eternal red cosmic light…

The red light is actually a neighboring gas cloud, RCW 89, energized into glowing by the fingers of the PSR B1509-58 nebula, astronomers believe.

Aside from the classic “talk to the hand” shutdown comment, this interstellar scene also prompts the Rick James “What did the five fingers say to the face?” joke.

by Costa Tsiokos, Mon 04/06/2021 08:53:32 PM
Category: Photography, Pop Culture, Science
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I haven’t been keeping up with coming attractions pre-hype, because I was surprised recently to come across a movie marquee poster for The Informers, set to release in New York in a couple of weeks.

I knew that the filmed adaptation of this collection of Bret Easton Ellis interconnected short stories had been in the works for ages, but I didn’t think it had gotten anywhere close to completion. It’s probably a small miracle that it emerged from development hell.

I’m crossing my fingers on a good end result, not least because my recent movie-going experiences have been way more miss than hit. The cast is top-grade, which guarantees nothing but should be a good sign. Another plus is that the original 1980s Los Angeles setting has been preserved, instead of being updated to present-day; that’s all the better for the nihilistic tone of the original.

I kinda wish that “Glamorama” had made it to the screen instead, as “Informers” isn’t the strongest of Ellis’ work. But I’ll still take it. Just so long as the soundtrack doesn’t include ’90s refugee Snow and his one-hit-wonder “Informer”

by Costa Tsiokos, Mon 04/06/2021 05:54:25 PM
Category: Movies, Pop Culture, Publishing
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