Population Statistic: Read. React. Repeat.
Thursday, April 02, 2021

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If you ask me, the reason why the professional videogame league circuit is tanking is because of embarassingly geeky-goony team names like “Chicago Chimera” and “LA Complexity”.

But actually, the official reason is The Economy, Stupid:

Major companies have pulled sponsorships and several tournaments have folded. And in November, News Corporation and DirecTV unexpectedly shut down the Championship Gaming Series…

For years, video gamers sharpened their skills for fun wherever they could find competition — in basements, dorm rooms and even big-box stores. Companies recognized the potential of marketing products to this vast informal community, and a sport began to grow. Tournaments were created and existing ones expanded. Events appeared on cable television and on the Internet. Leagues formed, and players received exclusive contracts. But the recession has left only one significant competitive circuit in North America, Major League Gaming.

I still question just how effective a sponsorship channel this is. Pro-level videogame tournaments as spectator sport? To me, the effectiveness of this medium as a marketing platform is the in-game advertising play — and that works best when you’re playing the game yourself, versus watching someone else playing it. At best, league and tournament events are an indirect way to get the eyeballs onto the screen, where the action (both gameplay and ad placement) is.

Interesting coda for the defunct CGS: Its URL, along with those of each of its former franchises, come up completely blank in the browser — no error message, no redirects, just an untitled white blank page. A total wipe-through. You’d think the corporate overlords would be sports about it, and plaster a big “GAME OVER” message…

by Costa Tsiokos, Thu 04/02/2021 10:58:52 AM
Category: Advert./Mktg., Business, Videogames
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