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Tuesday, March 31, 2021

Castrol might just be onto something by concentrating its latest motor-oil marketing message around “your dipstick”. Especially when said dipstick is brandished against you, crazed-Scotsman style:

Heck, I’m not even in the market for motor oil, synthetic or otherwise, and I’m getting my due enjoyment out of this senseless display of car-parts violence. Well done! Almost worth downloading the iPod-friendly version for on-the-go amusement.

I’m guessing the wacky Scotsman angle was devised to inject a memorable comedic accent into this creative, with a nod toward Austin Powers: The Spy Who Shagged Me. I don’t know why Castrol held back on the tartan stereotype — where’s his kilt?

by Costa Tsiokos, Tue 03/31/2009 02:22pm
Category: Advert./Mktg., Comedy
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  1. I was wondering why they used a Scottish character, too, but it turns out Castrol is a Scottish company. Maybe with all the negativity towards Middle Eastern oil and Big Oil in the US, the idea is to emphasize their European background.

    Comment by James — 10/09/2021 @ 1:11 AM

  2. @James: Castrol’s not a “Scottish company”, it’s a brand that’s owned by BP, formerly British Petroleum, now just BP (or sometimes “beyond petroleum” per their marketing). But you may have something there with the subtle messaging away from traditional oil stereotypes. Of course, Euros have been in the petroleum game from the start: BP, Royal Dutch/Shell, etc.

    Comment by CT — 10/09/2021 @ 9:21 AM

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