Population Statistic: Read. React. Repeat.
Tuesday, March 24, 2021

cold old
I’m sure this term’s been around since the twilight of Gordie Howe’s extended career; but I’ll still give credit to the announcers for tonight’s Versus NHL game for invoking it:

The conspicuously 40-something player still hacking it in the National Hockey League? Dub him the “elder skatesman”.

His on-ice role may or may not involve statesman-like diplomacy informed by wizened experience. More likely, the elder skatesman just has a wealth of knowledge made up of a huge bag of dirty tricks.

by Costa Tsiokos, Tue 03/24/2009 09:02:56 PM
Category: Hockey, Wordsmithing
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Get yourself access to a medical CT scan machine, put a bunch of Barbie dolls and Big Macs in it, and you’ve got Radiology Art. (It also helps to be a med student by way of art school.)

I just wish this idea had come up before untold number of teddy bears had been inside-outed.

by Costa Tsiokos, Tue 03/24/2009 12:48:06 PM
Category: Creative, Science
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I’m displaying the now-familiar Conan O’Brien “Vroom-Vroom, Party Starter” Super Bowl ad for Bud Light because it still makes me smile:

I’m also posting it here to note that, out of the entire 2009 Super Bowl ad roster, this one appears to be the only one still in regular rotation, nearly two months after Super Sunday came and went.

Oh, some of the broader advertising campaigns that were officially launched with a Super Bowl spot are still alive and kicking, notably those for Pepsi’s rebranding and Denny’s breakfast menu. But I’m not seeing any other of the actual ads that were broadcast during XXLIII making the TV rounds — only this Conan-Bud Light parody. The rest seem to be generating absolutely no return on investment for the $3 million they cost to get on the air — perhaps validating the criticisms that the Super Sunday commercial lineup was remarkably unremarkable this year, and thus had an extremely limited shelf life. Obviously, some of them were intentionally time-sensitive, like the new-movie release trailers; but still.

Maybe it’s just me and the rather narrow slice of the television-channel spectrum that I regularly watch. It’s possible that the other spots are also still running during programming and timeslots that I never watch. I kinda doubt it, though; I have the boob tube tuned in often enough that I’m fairly sure I’d run across at least a couple through chance. I really think the other ads have been mothballed.

So I guess that, by default, this Bud Light spot is the ultimate “winner” of the 2009 Super Bowl commercial beauty contest. Can’t say it’s one for the ages, but better this one than, say, that dumb-assed Doritos spot.

by Costa Tsiokos, Tue 03/24/2009 11:18:38 AM
Category: Advert./Mktg., Football, TV
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