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Tuesday, March 17, 2021

mighty marty
In honor of Martin Brodeur achieving his National Hockey League-record 552nd career goaltending victory in New Jersey’s 3-2 win over the Blackhawks tonight, I’m enjoying a cocktail: The appropriately-named Kill Divil.

And that’s as close as this New York Rangers fan is going to come to expressing a kind sentiment about a Devil — even a record-setting one.

Here’s how to make a Kill Divil, in case you’re interested in joining the celebration:

* Several pinches freshly-grated ginger
* 1/2 oz. honey (or to taste)
* 1 1/2 oz. light rum or gold rum
* 1 oz. brandy

Mixing instructions:
Stir all ingredients with a little water until honey is dissolved, add cracked ice, and stir again until cold. Pour into a chilled Old Fashioned glass and add additional ice if necessary.

As you can guess, and as I’ve attested, this drink surely does burn like hellfire. So again, a fitting tribute to Marty’s milestone. Not to mention an efficient way to get blitzed. (Again, to assuage my anti-Devils leanings, I’m using cheap rum — which is supposed to sting Brodeur more than me, somehow…)

As far as further, non-alcoholic background to this big hockey night, some meta-data:

- Brodeur clinched No. 552 at home versus the Chicago Blackhawks. That’s somewhat ironic, considering that the Blackhawks were once courted to relocate to New Jersey, before the Devils franchise landed in the Garden State.

- Brodeur supplants Patrick Roy as the all-time winningest NHL goalie. Roy picked up his 551st and final career win as a Colorado Avalanche. The Devils, in a previous incarnation, played in Denver as the old Colorado Rockies.

Connections galore!

by Costa Tsiokos, Tue 03/17/2009 09:27:35 PM
Category: Hockey
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Figuring that fans of music videogames like Guitar Hero and Rock Band can’t get enough via offline console play, new social networking site Loudcrowd seeks to bring such gamers online in a Facebook/MySpace-like setting:

[Conduit Labs] is billing Loudcrowd as a place where you can listen to original music from new artists and play a game that lets can express yourself through dance and your taste in music. When you log onto the site, music starts playing. Everyone hears the same song, like with a radio station. You can rate the song and chat about it.

Sound idea. Except that it appears that the once-hot plastic-guitar riffing gamespace is cooling off:

Viacom Inc., whose MTV division owns the rights to the Rock Band franchise, said last month that sales of Rock Band 2 were lower than it had hoped and cut into the company’s profit.

Music games are “certainly losing steam,” said Evan Wilson, senior research analyst at Pacific Crest Securities. “This year will establish the direction that this genre will go. Maybe it continues to take off. Maybe it tops out at 15% of the software market. Or it could just turn out to be a fad. I think the latter two scenarios are most likely.”

So how loud will Loudcrowd get if the underpinnings to its fanbase start to erode? Could become a case of spectacularly bad timing.

by Costa Tsiokos, Tue 03/17/2009 07:41:08 PM
Category: Internet, Videogames
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the master
Back when I recommended an extreme advertising/marketing makeover for the New York-famous Dr. Jonathan Zizmor, I did so because his ubiquitous subway ads (sample of which is pictured above) look so dated.

I didn’t realize until today, though, just how dated these rainbow-sporting monstrosities are, after doing the subway stare at one:

The three credit-card logos that Dr. Ziz accepts and displays on (at least some) of his trademark ads? Visa, American Express — and Master Charge.

That’s right — not MasterCard, but Master Charge. A brand that disappeared back in 1979.

I snapped a cameraphone pic of the transgressing ad, but it came out too cruddy to be worthy of posting here. However, it’s not too cruddy for a Twitter posting

I’m guessing that the Ziz uses the same homemade paste-up template for these ads that he’s used for the past thirty years, and simply never bothered to update certain graphical elements. Or maybe he’s accepting payment from long-term patients with a bunch of long-expired Master Charge “charge plates”, and has never caught on. Either way, why mess with success, right?

by Costa Tsiokos, Tue 03/17/2009 12:45:07 PM
Category: Advert./Mktg., Business, Celebrity, History, New Yorkin'
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Courtesy of the New York Daily News’ St. Patrick’s Day-inspired “green food report”, here’s a couple of long-lost ’80s TV commercials for McDonald’s elusive (in New York, anyway) shamrock shakes:

First, for the kiddies, Uncle O’Grimacey rocks the sham with Ronald and the original Big Purple, Grimace:

Followed by a more sober treatment of indulging in green-mint dairy products, treating the treats as a sort of “Kiss Me I’m Irish” version of mistletoe (note the subtle ethnic-bating with the little Asian girl):

I don’t even remember the minty shamrock sundaes. I’d be all over those if I could find them.

Unfortunately, the peculiar opt-out by New York McD franchisees on the green frosties seems to still be in effect. I haven’t done a hard-target search, but I haven’t seen any promotions for it, so I have to assume that the five boroughs are once again bereft. Online sources seem to confirm that. Still, if I have time I’ll swing by one of today and take a chance.

by Costa Tsiokos, Tue 03/17/2009 11:39:10 AM
Category: Advert./Mktg., Food, New Yorkin', TV
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