Population Statistic: Read. React. Repeat.
Thursday, March 12, 2021

train to the game
Despite grousing over allowing a bailed-out bank to spend millions on sports naming rights, Citigroup is still going to see its brandname atop Citi Field, new home of the New York Mets.

But they won’t see that name at the subway/train station stops:

Instead, the station, on the No. 7 line, will be called simply Mets/Willets Point. New signs will go up soon replacing the old signs, which say Willets Point/Shea Stadium. The nearby Long Island Rail Road station will be renamed in the same way.

“We’re willing, as we have said, to entertain corporate names on stations, but only for a fee,” said Jeremy Soffin, a spokesman for the Metropolitan Transportation Authority.

This civic shakedown only works if the stadium/arena in question actually has a for-sale nameplate, though:

Across town, the Yankees will also open a new stadium, but they are keeping the old name. Mr. Soffin said that the names of the 161st Street/Yankee Stadium stations on the B, D and No. 4 lines would not change.

A new Metro-North Railroad station at Yankee Stadium, built with $52 million in authority money and $39 million from the city, will have a slightly different name. It will be called Yankees/E. 153rd Street.

So the Yankees are exempt. As for the Metropolitans, the MTA went after the second-hand dollars — they hit up the baseball team for a fee, rather than Citigroup. It’s a novel approach, and I wonder if other metro areas around the country shouldn’t try the same tack with their local teams.

Or else… millions of fans, especially out-of-towners, will get lost on the way to the ballpark? Actually, by making the destination-designator as dead-simple as the name of the team tenant, I’d think this would be preferred — you might not know the current name of the barn, but you’d surely know the name of the team you’re going to watch. On the flip side, it could get hairy for concerts and other non-sports events.

by Costa Tsiokos, Thu 03/12/2021 01:22 PM
Category: Baseball, Business, New Yorkin', Politics, SportsBiz
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2 Feedbacks »
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