In his critique of the current “What Is ‘G’?” series of Gatorade commercials, Slate’s John Swansburg gets downright Andy Rooney-ish over a couple of the faces featured:

They are, respectively, Chaz Ortiz, a 14-year-old skateboarding phenom, and the Jabbawockeez, a hip-hop dance crew that favors Jason-style hockey masks. No knock on skateboarding or hip-hop dance, but do these guys belong in the same commercial as Bill Russell? Ortiz and the Jabbawockeez stick out as a sop to a younger generation.

In addition to mistaking Jabbawockeez‘ facewear as Friday the 13th-inspired, rather than the obvious theatrical masks that they are, Swansburg apparently missed out on Shaquille O’Neal’s NBA All-Star tribute to the dance troupe, dubbed “Shaqawockeez”:

So, if this hip-hop act — which takes its name from Lewis Carroll’s poem — is good enough to hang with Shaq, I’d say it’s good enough to hang with Russell in a sugar-water commercial.