Population Statistic: Read. React. Repeat.
Saturday, February 07, 2021

I suppose the degree at which a pricetag discount gets truly “stupid” is subjective. I just thought this sign, proclaiming a “Stupid Sofa Sale” in some linens shop on the Upper West Side of Manhattan, was funny enough to warrant a cameraphone shot. (More fully-fledged on Flickr.)

Like I said, the humor is subject to interpretation. When I pointed it out to my shop-browsing companion, she brushed it off and said that the price wasn’t low enough for her to consider it to be “stupid”. No sale, obviously.

Maybe instead of getting stupid, this store should recruit the well-known Sofa King to move some couches off the showroom floor.

by Costa Tsiokos, Sat 02/07/2021 04:49pm
Category: Comedy, New Yorkin', Photography
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I don’t think I’ve ever sampled one of Victory Brewing Company’s bottled wares. And I don’t particularly plan to, either.

But I liked how their “Taste Victory!” logo looked, on the side of one of their beer distributors trucks. The red-white-blue graphics kind of stood out during an overcast Friday afternoon, on a side street in midtown Manhattan. So I took 10 seconds to actually stop, point and hold my cameraphone steady, and snap the pic.

Not the greatest photo I’ve ever taken, but not the worst, either. Somewhat better, and bigger, version has been Flickr’d.

by Costa Tsiokos, Sat 02/07/2021 04:34pm
Category: Food, New Yorkin', Photography
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horsin' around
When the National Basketball Association announced that it would recreate a little piece of schoolyard ball during the this year’s All-Star Weekend with the introduction of a H-O-R-S-E event, it undoubtedly won hearts and minds with such a fan-friendly move.

And when it subsequently announced that it had sold the naming — or really, lettering — rights to said event to GEICO, it probably lost those same hearts and minds all over again.

I don’t know what Geico shelled out to get their name on this, but it’s genius. I’m almost amazed someone larger (other five-letter brands like, say, Pepsi) didn’t get their hands on this first. Someone earned their Christmas bonus on this sponsorship deal.

You’d think they’d have kept it all in the animal kingdom by using the five-lettered word “gecko”, as a fit-in with GEICO’s famous spokes-lizard. But that wouldn’t be as obvious in highlighting the brand, and that’s what this is all about, after all.

It’ll still be the same Hangman-meets-freethrow rules, but now the five-letter chances spell out the brand-name car insurer. Doubtless the sponsor is hoping the NBA treatment will spread downward, so that someday kids playing streetball will challenged each other to games of G-E-I-C-O.

This is, of course, another example of direct corporate branding creeping ever closer to the on-court (and on-field, and on-ice) product. No big surprise that hoops is leading this charge, as it already sold off part of the game boxscore to Lenovo with a custom-created stat category. This time it’s just the All-Star Game, so it’s not exactly sacred ground; still, this horsing around is a bit unsettling.

by Costa Tsiokos, Sat 02/07/2021 03:30pm
Category: Advert./Mktg., Basketball
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