Population Statistic: Read. React. Repeat.
Tuesday, January 27, 2021

Bowing to the general consensus that the term “Baby Boomers” has been tainted by decades-long characterizations of self-centeredness and indulgence, the New York Times is re-dubbing the ever-greying post-WWII set as “Generation B”.

They’ve even set up an email address for the purpose: generationb@nytimes.com. Unfortunately, a straight-to-the-point dot-com domain is out for now, as both generationb.com and genb.com are both being squatted.

As for the societal rebrand:

It ought to be a simple demographic fact, one of 78 million people born during the post-World War II population boom.

But somehow — mistakenly I would argue — the term has become synonymous with greedy, spoiled, divorced, remarried mega-shopper…

Plus, our nickname is highly vulnerable to delicious irony: The baby’s now on statins, the boomer’s gone bust.

“Boomer” has gotten such a bum rap that even our new president, who is a clear-cut boomer demographically (the boom years ran through 1964), has sought to link himself to a younger generation with a postboomer mentality, one that types with its thumbs to communicate and is not tainted by the cultural wars of the 1960s.

As a member of the much-maligned Generation X, I resent this latter-day effort by the preceding American population wave to co-opt the letter-designation label. We had the idea first. What’s more, ours carried a derisive air almost from Day One — now that it’s lost its negativity, the Boom-Babes want to adopt a version of it? Screw that. Go find another demographic to emulate.

by Costa Tsiokos, Tue 01/27/2009 02:30:01 PM
Category: Society, Wordsmithing
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2 Feedbacks »
  1. Finally having lived long enough to read about different generations in different times I’ve come to realize all generational articles are the same. The young one is more about themselves, going to change things like the workforce. Blah blah blah blah.

    Comment by David — 01/27/2009 @ 04:33:12 PM

  2. Very Gen-Xish!

    Comment by TommyG — 01/28/2009 @ 12:10:01 AM

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