Population Statistic: Read. React. Repeat.
Monday, January 26, 2021

Discovery Communications, the parent of Discovery Channel and related outlets, may have discovered the perfect way to exploit the trending toward Web video-viewing:

To a greater extent than most media companies, Discovery owns the global rights to the content it broadcasts. Because the company owns 13 networks in the United States, including TLC, Animal Planet and the Science Channel, it has untold thousands of hours of footage. And because many of its TV episodes are timeless, the clips can still be relevant to Internet users years after their original broadcast.

“Cheetahs are still killing gazelles the same way they did 3,000 years ago,” Doug Craig, the senior vice president for digital media production, said, “and on top of that, we don’t have to pay residuals.”

To that end, Discovery has added six temporary employees to “maximize the library,” Mr. Craig said. They are repackaging old shows into short clips for the how-to Web site HowStuffWorks, a recent acquisition by Discovery, and Discovery’s other platforms.

No residual payments for the stars of the show: The exploited wild beasts. I guess a token donation, or free ad placement accompanying the online clips, to the World Wildlife Fund, will have to do.

by Costa Tsiokos, Mon 01/26/2009 08:40:45 PM
Category: Internet, Media
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