Population Statistic: Read. React. Repeat.
Sunday, January 25, 2021

packed
Today was the day I marked for picking a winner for the $250-valued Pepsi Ultimate Super Bowl Party Pack, with all the football-flavored trinkets as pictured above.

And so I did. I ran the comment number-designators through the list-randomizing utility at Random.org (a site which, incidentally, provides way more about true-random versus pseudo-random generation than you’d ever want to know — unless you’re like me, and are interested in such numerical minutiae). The result: Comment No. 17 by Melissa came out the winner. A result I couldn’t have picked better by my lonesome, since I consider seventeen to be my personal lucky number.

So the upshot is that Melissa will be receiving the stuff sometime this week. Congrats, and thanks to all who chipped in.

Some wrap-up results from this giveaway process, for my own edification:

- The majority of the entries came from mommybloggers. I didn’t get the connection at first, because I was thinking that this sort of thing would appeal primarily to football fans. But it makes sense, obviously: Super Bowl Sunday is a big family-to-family gathering, so moms would gravitate toward themed presentations of the day’s snacks. I also get the impression that Pepsi directed much of the blog-marketing for this promotion toward the mommyblogging niche — which means I was the odd duck in the rotation.

- As usual, the SEO marketing is what drew the most traffic toward this offer. Disappointingly, the special sidebar image/text link ad I threw together resulted in practically no clickthroughs — which tells me that the sidebar in general is probably not the best-optimized piece of the screen for this blog. On the other hand, the text within that ad generated keyword optimization site-wide, and did indirectly draw some extra traffic from searches containing Super Bowl-related queries.

- Similarly, I get the feeling that the entries that did come in came from searchers who were explicitly looking for Super Bowl contests, often specifically this one. I know a couple of forums tipped off readers about the presence of my post. In other words, practically no casual/organic entries — pretty much everyone who participated was on a mission to enter a contest (no complaints from me, just acknowledging it).

- I braced myself for multiple-entry attempts. I had plenty of default metrics to detect any such shenanigans: IP addresses, traffic logs, etc. There were indeed a couple of easily-noticeable attempts, and a few more questionable ones. Ultimately, I decided not to worry about it too much; I made allowances in the selection process without actually disqualifying anyone. Pepsi’s criteria for giving this away was fast and loose, so if they weren’t going to worry about it, neither was I.

- Geographic spread of the 52 total entries was pretty wide. I didn’t bother keeping a map, but for such a small pool, it was varied enough, with people from coast to coast participating.

by Costa Tsiokos, Sun 01/25/2009 06:49 PM
Category: Advert./Mktg., Bloggin', Food, Football
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2 Feedbacks »
  1. Thank you so much!!! I can’t wait until our Super Bowl party and to be able to use all this great stuff!

    Comment by Melissa — 01/25/2009 @ 7:49 PM

  2. WON THAT: NO FEAR “EARN SOME CRED” GIVEAWAY…

    If you still want to get in the running to win the big No Fear “Earn Some Cred” Prize Pack — too late, sucker! I picked the winner earlier today, as scheduled, and commenter Chris W hit the $100-worth jackpot.
    Both Chris and I should……

    Trackback by Population Statistic — 04/06/2021 @ 10:39 PM

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