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Tuesday, November 25, 2021

foul territory
Remember Citigroup’s big-big deal with the New York Mets to secure $20-million per year naming rights to Citi Field, the new baseball stadium going up in Queens?

In the wake of the $345-billion bailout windfall that Citi is getting, some think that those naming rights should be amended, along fiduciary terms:

But now that Citigroup is getting billions of dollars in federal aid, Staten Island Republicans Vincent Ignizio and James Oddo say the ballpark’s name should be changed to Citi/Taxpayer Field.

Not much of a branding strategy. Who wants to go to a ballgame and be reminded of the IRS?

by Costa Tsiokos, Tue 11/25/2008 10:51:28 PM
Category: Baseball, Business, New Yorkin', SportsBiz
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