Population Statistic: Read. React. Repeat.
Tuesday, November 25, 2021

foul territory
Remember Citigroup’s big-big deal with the New York Mets to secure $20-million per year naming rights to Citi Field, the new baseball stadium going up in Queens?

In the wake of the $345-billion bailout windfall that Citi is getting, some think that those naming rights should be amended, along fiduciary terms:

But now that Citigroup is getting billions of dollars in federal aid, Staten Island Republicans Vincent Ignizio and James Oddo say the ballpark’s name should be changed to Citi/Taxpayer Field.

Not much of a branding strategy. Who wants to go to a ballgame and be reminded of the IRS?

by Costa Tsiokos, Tue 11/25/2008 10:51 PM
Category: Baseball, Business, New Yorkin', SportsBiz
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    Despite grousing over allowing a bailed-out bank to spend millions on sports naming rights, Citigroup is still going to see its brandname atop Citi Field, new home of the New York Mets.
    But they won’t see that name at the subway/train station st…

    Trackback by Population Statistic — 03/12/2021 @ 1:22 PM

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