Population Statistic: Read. React. Repeat.
Thursday, November 06, 2021


The above arrow proudly proclaims the air-blasting ability of the XLerator Fast Hand Dryer, and is appropriately affixed to every such dryer I’ve ever run across in public restrooms.

Apparently, this simple “feel the power” tagline, combined with the on-site demonstration of said hand-drying power, is a particularly effective example of viral marketing.

Anecdotally, further proof can be found in the usual telltale signs of unpeeling attempts of these stickers; the one above just barely shows evidence of this. People want to swipe these stickers. I’m guessing it won’t be long before we see this design on some fratboy-targeted t-shirt, with the downward-pointing arrow delivering the intended phallically-charged message. (Actually, I should cash in on that myself — hello, CafePress!)

by Costa Tsiokos, Thu 11/06/2021 11:39pm
Category: Advert./Mktg., Photography
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