Population Statistic: Read. React. Repeat.
Wednesday, October 29, 2021

I never realized before how in sync my thinking was with Politico.

Because when I considered Barack Obama’s “American Promises” 30-minute infomercial, outlining his economic plan, airing tonight on the networks, I wondered if it wasn’t an unnecessary overexposure move by the Democrat that could potentially backfire. Especially in battleground states where those crucial few votes could swing bunches of Electoral College votes one way or the other.

Sure enough, Politico’s Jeanne Cummings posited the same concern about Obama overkill.

Maybe it’s unfounded, given that this is political season. As Ken Goldstein of the Wisconsin Advertising Project notes:

“Campaigns tend not to worry about overkill,” he says. “Campaigns, by definition, are overkill.”


by Costa Tsiokos, Wed 10/29/2008 05:36 PM
Category: Politics, TV
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In this article about the oddities of mixing science projects with kitchen recipes was accompanied by the above googly-eyed concoction, a melange of noodles, cheese, and malted milk balls.

Damned if it doesn’t look like the fabled Flying Spaghetti Monster.

The resemblance is intentional, and the New York Times’ editors simply didn’t catch the Web-cultural reference. The Church of the FSM needs to pump up its missionary efforts; maybe not rely solely upon infrequent flare-ups of creationism disputes.

by Costa Tsiokos, Wed 10/29/2008 12:14 PM
Category: Comedy, Creative, Food
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The 100-year-old Christian Science Monitor isn’t the first high-profile newspaper to abandon its printing press in favor of Web-only publication. And it’s not going to be the last:

The paper is currently published Monday through Friday, and will move to online only in April, although it will also introduce a [print] weekend magazine. John Yemma, The Monitor’s editor, said that moving to a Web focus will mean it can keep its eight foreign bureaus open.

“We have the luxury — the opportunity — of making a leap that most newspapers will have to make in the next five years,” Mr. Yemma said.

The problem is that the move to all-digital is purely a defensive move: It’s the only way to cost-cut without eviscerating the actual newsgathering operation. That’s a good thing, but it eliminates the industry’s more effective advertising channel. Simply put, print advertising works better than Web advertising. Online ads are profitable for broad-based syndicates like Google AdSense, but far less so for publishers running anything bigger than one-person shops. That might change by necessity: As the print medium fades, advertisers that want more targeted exposure than AdSense’s keyword-based stew but can’t swing television/radio might have no better option than geographically-based newspaper sites, and rates could rise accordingly.

What’s the longer-term solution? Non-profit journalism, which is the Monitor’s business model, might become the default for the Web-only news business over the next decade. That would run parallel with news operations that are part of larger media companies with broadcast components, which can still offer a robust advertising platform.

by Costa Tsiokos, Wed 10/29/2008 10:06 AM
Category: Business, Internet, Publishing
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