Population Statistic: Read. React. Repeat.
Saturday, October 25, 2021

say cheesy
Check out these proposed new bottle designs for Pepsi. They’re based upon a subtle visual communication involving the beverage’s familiar logo:

The white band in the middle of the logo will now loosely form a series of smiles. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max.

Here’s the thing: When I think of “soda” and “smile” at the same time, I come up with Coca-Cola’s classic “Have a Coke and a Smile” slogan.

Kinda ironic that Pepsi would co-opt its rival’s old advertising message, since this makeover is supposed to convey a more cutting-edge futuristic look. Maybe the agency behind this reboot, Arnell Group, is a stealth Coke client.

The funny thing is, Pepsi routinely delivers inept marketing pitches like this one’s bound to be; but they never really suffer for it. They’re still a close No. 2 behind Coke in a broad category of beverages, and instant bombs like “Brown and Bubbly” don’t seem to damage that. It’s uncanny.

(Via BuzzFeed)

by Costa Tsiokos, Sat 10/25/2008 02:02:50 PM
Category: Advert./Mktg., Business, Food, Pop Culture
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  1. WIN THIS: PEPSI ULTIMATE SUPER BOWL PARTY PACK…

    The Super Bowl approaches on February 1st, so it’s shillin’ time here at Population Statistic. Courtesy of my blogging compadre Tara at When Tara Met Blog (who previously hooked me up with some Thanksgiving M&M’s).
    This time tho…

    Trackback by Population Statistic — 01/09/2021 @ 11:39:23 AM

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