Population Statistic: Read. React. Repeat.
Saturday, October 25, 2021

say cheesy
Check out these proposed new bottle designs for Pepsi. They’re based upon a subtle visual communication involving the beverage’s familiar logo:

The white band in the middle of the logo will now loosely form a series of smiles. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max.

Here’s the thing: When I think of “soda” and “smile” at the same time, I come up with Coca-Cola’s classic “Have a Coke and a Smile” slogan.

Kinda ironic that Pepsi would co-opt its rival’s old advertising message, since this makeover is supposed to convey a more cutting-edge futuristic look. Maybe the agency behind this reboot, Arnell Group, is a stealth Coke client.

The funny thing is, Pepsi routinely delivers inept marketing pitches like this one’s bound to be; but they never really suffer for it. They’re still a close No. 2 behind Coke in a broad category of beverages, and instant bombs like “Brown and Bubbly” don’t seem to damage that. It’s uncanny.

(Via BuzzFeed)

by Costa Tsiokos, Sat 10/25/2008 02:02:50 PM
Category: Advert./Mktg., Business, Food, Pop Culture
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break the ice
Maybe they were right: Hockey and politics don’t mix.

They certainly didn’t a couple of weeks ago, when the Philadelphia Flyers invited Sarah Palin to drop the ceremonial first puck, and then promptly lost to the Rangers. But at least they didn’t lose a starting goaltender, like the St. Louis Blues did after they hosted the Republican VP candidate in their barn last night:

Before the game, Blues goalie Manny Legace tripped on a carpet laid out for Republican vice presidential candidate Sarah Palin to drop the ceremonial first puck.

“I went to go step on the ice and the [Scottrade Center security] guy goes, ‘Watch the carpet,’ and he had his foot there holding it, so I figured it would be safe to step on,” Legace said. “If he’s holding it and I figured the other end’s pretty much secure, I was just worrying about the carpet slipping [forward]. As soon as I went to step down, he took his foot off the carpet. As soon as I stepped on the carpet, the carpet just shot out and my leg kept going and my other one was still on the bench. I felt it pull right away.”

Legace played the first period but the left hip flexor injury obviously affected his play. He gave up two goals on 12 shots and was replaced by St. Louis native Ben Bishop at the start of the second period.

So now, the Palin Curse has a body count. And the Blues did lose the game, 4-0. Considering that Missouri is, indeed, a swing state (why else would Palin make this pitstop?), the GOP better hope the pissed-off hockey fan demographic isn’t enough to throw those Electoral College votes into the Obama column.

by Costa Tsiokos, Sat 10/25/2008 01:03:55 PM
Category: Hockey, Politics
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If the only thing holding you back from buying a condominium is Election Day uncertainty, a Manhattan developer has just the opt-out clause for you — if you’re an Obama supporter:

[Ekstein Development’s] Erik Ekstein says he will allow clients to back out of their property deal - for free and no questions asked - if John McCain wins the White House.

His “Obama Contingency Plan” is aimed at Democrats who are reluctant to sign on the dotted line before Nov. 4 out of fear a McCain victory will lead to further economic uncertainty.

“A lot of our potential buyers have two main concerns: the economy, and also politically what it will mean for the economy if McCain wins,” Ekstein said. “We’re hearing that people want to wait until after the election to make the choice, so we’re saying if that’s a concern of yours, then we’ll take it off the table.”

The property is in Chelsea, and tops out at $2 million per unit. Which goes a long way toward explaining why prospective buyers are looking at the Democrats as the more business-friendly option.

by Costa Tsiokos, Sat 10/25/2008 11:55:19 AM
Category: Business, New Yorkin', Politics
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