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Monday, October 06, 2021

Power editrix Tina Brown did a soft-launch unveiling this morning of her latest project, The Daily Beast.

This is an online-only beast, pretty much designed to be a more editorially-refined version of Huffington Post. Chief way to have that concept shine through is to have Brown herself blogging on the site (although by her own admission she won’t be posting on a too-frequent schedule).

It’s a slick-looking production, as it should be considering IAC is fronting the money. I don’t have much use for any online news aggregators, but I could see making this one a regular destination. If for no other reason than the Evelyn Waugh inspiration for the site’s name.

One thing, though: Perusing though it, I don’t see a sports section. Maybe it’s laughable to suggest that a Tina Brown production include something as low-brow as primetime athletics, but hey, it would pull in another audience segment. Besides, it’s no more frivolous than the requisite celebrity-watch. I’ll put a call out to Ms. Brown now, since I wasn’t invited to the big Empire Diner staff-formation meeting: I’m available to serve as inaugural Beast Sports Editor! Hit me up, babe.

by Costa Tsiokos, Mon 10/06/2021 12:08 PM
Category: Bloggin', Celebrity, Media, Sports
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