Population Statistic: Read. React. Repeat.
Monday, October 06, 2021

A few weeks ago, I got an out-of-the-blue email from Kelly Leonard, the executive director of online marketing at Hachette Book Group USA. The last time I had contact with Kelly was when I interviewed her about blog-based marketing efforts in the book publishing biz, way back in ‘04.

A lot had changed since then, including Kelly’s publishing house changing hands from Time Warner to Hachette Filipacchi, and my own relocation from Florida to New York. Since we were both in the same neighborhood (generally speaking) now, I offered to come visit her in her offices in Midtown.

And so I did. I thanked her for the time she spent with me, outlining the intensive online efforts she’d undertaking these days as the book promotional game shifts more and more toward Web and user-generated channels. Blogs are a big part of Hachette’s outreach for title exposure, as are a whole bunch of Twitter trails for the publisher’s various imprints. Fascinating to see the strategy evolve, especially as more and more authors buy into the online component of book publishing, including the use of dedicated websites as story supplements.

As an added bonus, I got a bird’s-eye view of the shelf-full of trinket toys Kelly has displayed in her office, including a load of obscure PEZ dispensers (more notable for having been manufactured in some now-defunct Eastern European countries!).

We didn’t go into too much detail on whether or not I would be working for Kelly at some point; I certainly would like to expand my publishing track record by getting into the book biz. If this does come to pass, rest assured I’ll be referring to the experience in the punny-est way possible: As a “Hachette job”.

Anyway, it could hardly have been a complete visit without me coming away with some literary spoils, in the form of review copies of a couple of Hachette’s latest releases. To wit:

Brad Meltzer’s “The Book of Lies” is a current-release Biblical historical thriller that I’d taken note of because of its Superman connection. I practically requested this one from Kelly, in fact, because I was so intrigued by the backstory. I’m partway into it, and while it’s more thriller-ish than I care for, it’s intriguing enough, and a quick read. The cinematically-styled trailer is a prime example of current video promotional techniques in the publishing world.

Robert J. Mrazek’s “A Dawn Like Thunder” is a sneak-peek read for me, as it’s not scheduled to drop until December. This one is historical non-fiction, about Torpedo Squadron Eight, a World War II flying band of brothers who provided key aerial support in Pacific Theater battles at Midway and Guadalcanal. This feeds my interest in history, although in an area where I don’t delve into too deeply.

I plan to post reviews of both tomes in the near future, with “Lies” coming first. Always good when a meet-and-greet nets reading material.

by Costa Tsiokos, Mon 10/06/2021 01:16pm
Category: Book Review, Business, Internet, Social Media Online
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4 Feedbacks »
  1. BOOK OF LIES: THE SUPERMAN CODE…

    Last month, I received a couple of review copies of Hachette Book Group’s latest book releases, courtesy of Hachette online marketing director Kelly Leonard. Below is the first review I’m posting, for Brad Meltzer’s “The Book of Lies”…

    Trackback by Population Statistic — 11/03/2021 @ 12:48 PM

  2. A DAWN LIKE THUNDER: SLOGGING THROUGH THE AIR…

    Last month, I received a couple of review copies of Hachette Book Group’s latest book releases, courtesy of Hachette online marketing director Kelly Leonard. Last week, I reviewed the first book, Brad Meltzer’s “The Book of Lies……

    Trackback by Population Statistic — 11/12/2021 @ 12:39 PM

  3. THIS ONE IS MINE: LA’S SAD PEOPLE…

    My visit last month with Hachette Book Group’s Kelly Leonard continues to pay back- in reading material. In addition to the two books that Kelly herself gave for my review, her associate Miriam Parker sent along an additional new release….

    Trackback by Population Statistic — 11/24/2008 @ 12:21 PM

  4. O’REILLY’S WEBSITE OPTIMIZATION: SEO SOUP TO NUTS…

    My book-reviewing arrangement with Hachette has spurred a trickle of interest in my reading-for-hire services. The compensation ain’t much — with Hachette, it’s nothing more than the free reading material, and even the paying gigs (wh…

    Trackback by Population Statistic — 11/26/2008 @ 12:19 PM

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