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Friday, October 03, 2021

Today seems to be the day for major transactional news in the world of big-league sports team mascots:

- With the “birth” of your Oklahoma City Thunder, the Golden State Warriors are pre-emptively disassociating themselves from any possible perceived linkage with the rival NBA team by firing their mascot, who’s gone by the name of “Thunder”. Alternatives abound in the Bay Area; I suggest ditching that useless (and fantasy-sounding) “Golden State” while they’re at it.

- It took eight years of existence and an ownership change, but the Minnesota Wild are finally ready to trot out their first-ever mascot. Note the challenge:

Given that the team’s nickname is more of a concept than a tangible entity, the options appear endless.

“That was the challenge,” John Maher, team vice president for brand marketing, said this morning. “The team name and identity didn’t lend it to a mascot.”

That’s what I thought when the NHL announced its return to the State of Hockey back in 2000, and why I considered it a particularly stupid name. However, someone pointed out to me that the usage could be construed more as “the wild”, i.e. a wilderness region, filled with fierce northern beasts and such. Which I could accept more readily than the more X-Games sounding state of excitement that would be the other definition; but overall, I still think it’s a dumb team name.

by Costa Tsiokos, Fri 10/03/2021 01:35 PM
Category: Basketball, Hockey
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2 Feedbacks »
  1. Then again, they were the San Francisco Warriors for nine years or so, before they moved across the Bay.

    I wonder if Minnesota has a place for Girls Gone Wild?

    Comment by CGHill — 10/03/2021 @ 3:04 PM

  2. And Philadelphia Warriors before that. The franchise that can’t locate itself.

    Also, in hindsight, I really should have inserted a “steal your thunder” type joke in the above post.

    Comment by CT — 10/03/2021 @ 3:44 PM

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