Population Statistic: Read. React. Repeat.
Tuesday, September 30, 2021

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I cannot tell you how much of a flashback I got when I saw New York television news institution John Roland doing a TV commercial for Wilens & Baker earlier this week.

My freakout continued yesterday as I passed by several subway station ads for Wilens, with Rolands’ mug prominently displayed. This new campaign for the law firm is obviously trying to tap into the rich nostalgia to be found in this city’s local TV station scene from the ’70s and ’80s, of which Roland was an indelible part.

Note that the former Channel 5/WNEW/WNYW news anchor carries the title “Compensated Spokesperson” for his new gig. I imagine that plays by the rules in legal advertising. It’s even more pertinent in this case, as Wilens & Baker aren’t the squeakiest-clean bunch of shysters around.

by Costa Tsiokos, Tue 09/30/2008 06:32:27 PM
Category: Advert./Mktg., History, New Yorkin', TV
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  1. i saw him on TV as well, great commercial. I had a friend that used the law firm and swears that they are beyond great. He had a bar room assault case and he said they did so much work to get him off, had their own investigators, and really helped save his career since he works in finance. Wonder if he still works in finance with whats going on in the market. but anyway…he was happy.

    Comment by jason — 10/01/2021 @ 09:05:53 AM

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