Population Statistic: Read. React. Repeat.
Thursday, September 18, 2021

Yes, contrary to commonplace assumptions regarding urban waterworks, New York City’s tap water has been judged to be the best-quality H2O around. I go along with this, which is why I’ve never had any compunction about drinking the stuff straight.

But buying that quality in popular bottled form? I don’t think so. That’s what Tap’dNY is trying to sell, for $1.50, and with an interesting angle:

The company draws its product from the city’s public water system and purifies it using reverse osmosis.

[Tap’dNY founder Craig] Zucker says his company is a for-profit business with a message - that water should be “kept honest and local.” He says shipping water into New York from places like Fiji and France is an insult to the city.

So Tap’dNY is positioning itself as a think-global-act-local concern, with a minimal carbon footprint. Only one problem: The packaging. Those plastic bottles are a bigger problem, ecologically, than the water source — because they’re petroleum-based and non-biodegradable. Because of this, Tap’dNY is not much greener than any other bottled-water pusher.

Still, I detect a good amount of spunk from this company, as displayed via its hip “Truth in Hydration” corporate blog. Since they seem open to innovation, maybe they’d like to get off the bottle and consider my canned bottled water idea. Consumers love the convenient portability of the plastic, but a cutting-edge hydrator like Tap’dNY could help change attitudes among five-borough intelligentsia; and from there, the rest of the world would follow. Dare to dream…

by Costa Tsiokos, Thu 09/18/2008 10:30:11 PM
Category: Advert./Mktg., Business, Food, New Yorkin', Science
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When a new sculpture of ’60s Syracuse football legend Ernie Davis recently was unveiled, and found to include historically-inaccurate Nike swooshes (not created until 1971) on the sneakers, it’s a little sad that this was the automatic assumption:

No, it wasn’t a marketing deal, Syracuse athletic director Daryl Gross said. The sculptor simply made a mistake.

“Easy fix,” Gross said in an e-mail today. “The sculptor is on it and will make it perfect.”

That’s right: These days, whenever a corporate logo makes an appearance, we expect it to be a formal signed-and-delivered deal. In this case, the impending release of the Davis biopic, The Express (note: that properly should have been The Elmira Express), only accentuates the idea of a merchandising tie-in being incorporated into this posthumous tribute.

Despite the unintentionality of the Davis statue placement, we can safely assume that Nike’s grand-historical branding strategy still chugs along, unabated.

by Costa Tsiokos, Thu 09/18/2008 09:38:33 PM
Category: Advert./Mktg., Football, History, Movies
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Last week, there was much anxiety over the Large Hadron Collider potentially blowing up the world.

Of course, that didn’t happen. But, only a few days after the massive atom-smasher came online, Lehman Brothers and Merrill Lynch imploded, touching off the current American and global financial meltdown.


Just to cover all the bases, maybe NATO should send a military strike force into Switzerland to knock out that suspicious hunk of hardware. The markets should respond nicely to such a futile gesture!

It’d be a particularly aggressive, even irrational, form of active governmental economic bailout. But when Wall Street starts swirling down an LHC-generated black hole, it’s time to kick Keynesian policy up a notch…

by Costa Tsiokos, Thu 09/18/2008 10:27:33 AM
Category: Business, Science, Society
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