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Tuesday, September 16, 2021

It’s been awhile since I’ve referred to the Jelly co-working sessions that I attend about twice a month, in either Manhattan or Brooklyn. But since the most recent one was blogged about by its host, I figured I’d mention it this time around.

If you look to the extreme left-center of that post’s photo, you’ll see my legs, and my hand. And my notebook computer, without which it’s really hard to be a Jelly-er. There was another picture of me, where it looks like I was picking my nose (I wasn’t, I was merely scratching my whiskers) — so I’m glad that one wasn’t posted.

Anyway, the host was Tomato Design’s Nancy Hoffmann, and it was held in her loft in Chelsea. New location for Jelly, and in a part of town that I don’t frequent too often, so it was all good.

One other tidbit from this one: JellyNYC organizer Tony gathered enough cash donations from the participants to buy a Jelly-only wireless router, from the Best Buy right across the street on 23rd.

Since I ponied up ten bucks toward the effort, I’ve got a strong chance at getting to choose the network name for that Official Jelly Router! (I know, it’s a pretty geeky aspiration to hope for naming rights to a computer peripheral, but hey.) I’m crossing my fingers that I win that little lottery, because I’ve got the perfect name picked out. I won’t spoil it by revealing it prematurely, but a hint: It’s inspired by “Sanford and Son”. Buzz on that…

by Costa Tsiokos, Tue 09/16/2008 11:09:52 PM
Category: Business, New Yorkin'
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You wouldn’t think there’d be a natural affinity between cult classic “Mystery Science Theater 3000″ and the old (that is, pre-prison) “Martha Stewart Living”.

But that’s the premise behind “Whatever, Martha!”, a quirky new show debuting tonight on Fine Living Network. It’s basically a Martha-sanctioned skewering of her syndicated legacy, with daughter Alexis Stewart and friend Jennifer Koppelman Hutt playing the parts of Joel/Mike and the ‘bots.

And yes indeed, the MST3K lineage is direct:

Martha Stewart is not widely known for her sense of humor. But she is in on this particular joke. In fact, she created it, dreaming up the premise after watching reruns of “Mystery Science Theater 3000” during a sleepless night. That series, produced from 1988 to 1999, delivered sarcastic commentary about old horror movies, and had blossomed into a cable cult hit.

“[Alexis and Jennifer] promised not to be mean, and I had to trust them,” Ms. Stewart said in an interview. “I’m not going to have a heart attack.”

Why would Mother Stewart submit to this public-image self-immolation? I have a feeling that only her close intimates, i.e. daughter and business-partner friend, could actually deliver these wisecracks; otherwise it wouldn’t fly. On top of that, it’s actually a shrewd business move for reaching young audiences:

Making use of old episodes of Martha Stewart Living, which ran in syndication from 1991 to 2004, proved challenging to Martha Stewart Living Omnimedia. DVDs of the series did not sell well, online applications mustered minimal buzz, and reruns are nowhere to be found on television. The show is stale and dated…

The hope is that badly needed new and younger viewers will be brought into the Martha fold by an appreciation of the hilarity that is twig-whittling lessons (for marshmallow roasting purposes, of course.)

It’s reaching me, and I’m not even that young anymore. I’ll never watch/read/consume any other Martha Stewart piece of omnimedia straight, but this satirical approach speaks to me heaps. Plus, from what I’ve seen of the promos, there appears to be a healthy dose of mother-daughter issues tossed into Alexis’ running commentary; and who can’t relate to parental hang-ups?

by Costa Tsiokos, Tue 09/16/2008 08:11:08 AM
Category: Celebrity, Comedy, Pop Culture, TV
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