Population Statistic: Read. React. Repeat.
Saturday, September 13, 2021

The late Don LaFontaine must be posthumously kicking himself for not hanging around a year or two longer, whereby he could have applied his signature voiceover talents to the burgeoning field of book trailers.

Author Alexandra Sokoloff says she’ll never try to market another book again without a trailer.

“There’s a certain audience — like the paranormal romance audience — that expects a trailer at this point,” explains Sokoloff. “They’ve seen them from their favorite authors, and they expect … to have a trailer.”

But, despite the same purpose, book trailers seem to be wholly different beasts than the movie teasers. Really, in many cases they don’t call for what was LaFontaine’s traditionally super-succinct (the whole purpose of that “in a world” quip) voiceover effect. Maybe because they’re wholly new creations instead of condensed packages of longer versions (like movies), they work better as stand-alone works. Take this highly-stylized mini-movie of a trailer for Naomi Klein’s “The Shock Doctrine: The Rise of Disaster Capitalism”:

The question is, where do you target these video teasers to reach a book-buying crowd? Movie theaters could be the most logical channel, simply because of the book-made-into-a-movie relationship. I’ve seen the occasional book trailer on TV, and it doesn’t necessarily have impact — maybe because there’s usually a pointed effort to name-drop the author, or even have the author him/herself do the voiceover. As for driving traffic to YouTube or other websites: That certainly captures the hardcore fans, but I can’t believe it’s anything more than niche.

by Costa Tsiokos, Sat 09/13/2008 11:57:37 AM
Category: Advert./Mktg., Internet, Publishing
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