Population Statistic: Read. React. Repeat.
Tuesday, September 02, 2021

chew this
Dentyne has unveiled a spiffy new advertising campaign, on display in New York subway cars. It’s wholly based on equating gum-chewing with the serenity to be found when you disengage from modern telecommunications.

I guess it works. Not being a gum-chewer myself, I guess I’ll keep my eyes glued to my various Internet and phone interfaces.

Anyway, some of the notable taglines, all under the general umbrella of the campaign slogan “Make Face Time”:

- Browse the World Wide Something Else

- The Original Instant Message (a kiss)

- Friend Request Accepted (a hug)

- The Original Voicemail (a whisper)

- Send & Receive (an embrace)

- Chatroom Full (a group-crowding scene — presumably not an orgy, although surely that’s prime gum territory, right?)

by Costa Tsiokos, Tue 09/02/2021 11:08:18 PM
Category: Advert./Mktg., Food, Internet
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I normally veer away from obituary material on this blog. But, for no better reason than the enjoyment I got from my last post about him, two years ago, I present this Geico auto insurance commercial featuring the now-departed Don LaFontaine:

Movie trailers will never be the same again — “in a world” like this one or any other.

by Costa Tsiokos, Tue 09/02/2021 09:29:18 PM
Category: Advert./Mktg., Celebrity, Movies
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Congrats to Garrison Spik for winning this year’s Bulwer-Lytton Fiction Contest, the “it was a dark and stormy night”-inspired bad-writing competition that awarded $250 for this:

Theirs was a New York love, a checkered taxi ride burning rubber, and like the city their passion was open 24/7, steam rising from their bodies like slick streets exhaling warm, moist, white breath through manhole covers stamped “Forged by DeLaney Bros., Piscataway, N.J.”

Spik, a Washington, DC resident, obviously drew his inspiration from the NYC area:

“I just thought DeLaney Brothers had a funny ring to it. There’s no hidden meaning, no Salman Rushdie kind of stuff. And Piscataway just sounds funny.”

Funnier than, say, Weehawken? No shortage of funny-sounding names in New Jersey.

by Costa Tsiokos, Tue 09/02/2021 12:00:26 PM
Category: New Yorkin', Publishing
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