Population Statistic: Read. React. Repeat.
Monday, September 01, 2021

crow me
The Mountain View Crew have gone and done it: They’re releasing their own browser, dubbed Chrome. I presume it will be available at this currently 404ed link starting tomorrow, as someone let the cat out of the bag a day early.

It’s exciting news, especially the under-the-hood rendering techniques and overall approach to the web browser experience.

Will it displace Microsoft’s Internet Explorer? No.

The simple reason for that is, regardless of technical superiority, IE has a near-unassailable advantage: It’s already bundled with the OS on 90 percent of all computers sold, and out-of-the-box presence counts bigtime in the mass-market:

…The trumpeting about how much market share Firefox has been gaining at Internet Explorer’s expense overlooks the reality of the situation: Microsoft still dominates the browser market, especially among mainstream (non-techie) consumers. What’s more, that will continue, because IE has an overwhelming advantage in being bundled within the Windows OS. It’s a situation where the average non-intensive enduser never seeks out an alternative to browsing, because there’s no awareness that there even is an alternative (a good chunk of casual users equate that blue “e” icon with “the Internet”, and have no compelling reason — security flaws notwithstanding — to think another gateway even exists).

I wrote that above piece nearly three years ago, and nothing’s really changed. Microsoft’s share has dipped a bit further, to 75 percent. Certainly, that’s a testament to Mozilla’s aggressiveness in both developing and promoting the Firefox browser. It also reflects how much headway Apple has made in gaining Mac adopters, and thus Safari users. But again, forest-for-the-trees time: IE is still dominating. Despite easily-available alternatives that trump Microsoft in security, stability, and just plain coolness factor, most people are sticking with IE simply because it’s there when they first hit the power button.

That’s why Chrome won’t become ubiquitous, no more than Firefox is. And obviously, Google knows that — it just wants to plant the seed with several thousand vanguard adopters. The next step is to find a way to pre-load Chrome, and its other apps, onto a PC desktop, in order to truly challenge Microsoft (and, to a lesser degree, Apple).

Again, the first rumblings of all this began more than two years ago, so I’m surprised Chrome took this long to come to fruition. A battle for the desktop might finally be happening, but if so, it’s going to take years to complete; and, given the growth of mobile and other platforms, might not wind up being the pivotal battle in the bigger war for Web-media dominance.

by Costa Tsiokos, Mon 09/01/2021 08:53:21 PM
Category: Business, Internet, Tech
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5 Feedbacks »
  1. […] curious to see if this browser will become a serious competitor within the enterprise space, where Internet Explorer still plays a dominant role and most likely will continue to do […]

    Pingback by Anything about IT » Blog Archive » Google launches Chrome Browser — 09/02/2021 @ 07:00:09 PM

  2. For me, google toolbar is an integral part of what takes my browsing experience to a whole new level and not having it available for Chrome is very disappointing. I loved Chrome though, seems extremely light with everything needed available, the color and the agility resembles my surfboard and surfing aint any different.

    Comment by Bhavishya — 09/02/2021 @ 07:50:56 PM

  3. I just started using Google Chrome and love it. Not only is it much faster than explorer, Chrome offers everything you need in a quick, functional manner. Finally, no more messy tool bars to sort through just to check my email!

    Comment by Nikki — 09/02/2021 @ 08:42:32 PM

  4. i’ve been using Chrome for about a day now and it seems to be a lot faster than FireFox or IE… though i do miss the “previously closed tabs” feature in Firefox

    Comment by movie buff — 09/03/2021 @ 07:15:52 PM

  5. GOOGLE CHROME OUT OF BETA — IN (BRAND)NAME ONLY…

    Thanks to an environment which encourages the enshrinement of half-baked product releases, the move by Google to take its Chrome browser officially out of beta stage is, paradoxically, regarded as an oddity.
    Here’s the official reasoning:
    Google…

    Trackback by Population Statistic — 12/11/2021 @ 07:20:12 PM

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