Population Statistic: Read. React. Repeat.
Wednesday, August 27, 2021

a few stops away
Far be it from me to advise as notable a New York City icon as Dr. Jonathan Zizmor.

I mean, yeah, everybody complains about his near-ubiquitous rainbow-garish “Beautiful Skin” subway ads, which practically overload the senses with their melange of type, graphics, and before/after photos. But they made him a household name in the five boroughs, and even scored him a writeup in the New Yorker.

Still. I think we all agree that it’s time to give his marketing campaign the equivalent of one of his refreshing chemical peels — for our sake more than his.

And here’s how: By dipping into NYC’s archive of kitsch and co-opting a now-gone but once-pervasive local retail presence. I’m talking about Nobody Beats The Wiz, of course. It might be alive online, but that’s a mere mirage: The brick-and-mortar original shut down years ago.

But the name and slogan still resonates with New Yorkers. So leverage that mindshare, Dr. Z:

NOBODY BEATS THE ZIZ!

Solid-gold logo redesign optional, but recommended. Anything to replace that miscolored rainbow.

by Costa Tsiokos, Wed 08/27/2008 11:28:12 AM
Category: Advert./Mktg., New Yorkin'
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