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Tuesday, August 26, 2021

what's the deal with computers
So we’ve all heard about Jerry Seinfeld’s upcoming new gig as pitchman for Microsoft, starting this fall.

And the built-in joke that comes from his now 10-year-dead eponymous TV series:

After all, it’s a Macintosh that’s seen in the background of his apartment on “Seinfeld.”

Not that there’s anything wrong with that — especially in that instance. Fact is, that computer on the show was strictly a visual prop — there’s maybe two scenes out of the entire series that show Jerry actually sitting at the computer, plus another early episode where it was one of the items burglarized. In no instance was the thing ever specifically identified as a Mac, either. So overall, that’s not much of an issue.

Still, it’s fair to question why Microsoft and their agency, Crispin Porter + Bogusky (with whom I’m well familiar from my Florida days, as they’re a Miami-based shop), would bet a $300-million campaign on the fading cachet of an aging sitcom. Toward that end, there are plenty of more contemporary alternatives for the face of MS and the Vista operating system.

Not that there’s much chance of Seinfeld losing this job. In fact, given his enthusiasm for salesmanship, I see this being the official start of his personal late-period prolific career as Shillmaster Supreme. Today it’s software, tomorrow it’ll be saltines, then life insurance, then fiber supplements… His famous rhetorical of “What’s the deal?” will eventually be superfluous.

by Costa Tsiokos, Tue 08/26/2008 08:55:13 AM
Category: Advert./Mktg., Celebrity, Comedy, TV, Tech
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