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Friday, August 08, 2021

The 2008 Beijing Olympic Games kicked off today, and I gotta say, I don’t care.

Not that anyone’s mandating that I should care. But as a more-than-casual sports fan, you’d think I’d find something to hitch onto in the premier worldwide sporting event (and pretty much the only one that the United States wholeheartedly participates in, unlike World Cup soccer, etc.). Alas, I can’t.

Partly it’s because the Summer slate of sports don’t do much for me. I’m not a hoops fan, so I don’t much care whether the NBA-stocked “Redeem Team” wins the gold or crashes and burns. The only other major team sport, baseball, is as much a non-interest factor for me, and there aren’t even any pros playing in that. After that are largely the individual-athlete events, and again, none of them spark my fire enough for me to follow.

Not even the lucky triple-8 start date, which translates to threefold good luck in China, has gotten me jazzed.

I’m sure I’ll pick up on the narrative as the Games go on, noting final results and the sure supply of interesting stories to come out of the Olympiad. But I’m far from engaged, and I don’t see that changing.

It makes me wonder if the marketability dearth from the 2006 Winter Games has really been overcome. I’m not seeing many more compelling personalities to focus upon during this go-round; if the men’s basketball team goes down early, there’ll be nothing.

by Costa Tsiokos, Fri 08/08/2021 11:53:22 AM
Category: Other Sports
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