Population Statistic: Read. React. Repeat.
Thursday, August 07, 2021

It’s a bit surreal to read Susan Faludi doing her take on the marketing strategy employed by Under Armour, as part of the sports-garment maker’s shift into non-athletic fashion:

“I’m really struck by the concept of home protection in their ads,” said the cultural critic Susan Faludi, whose last two books, “Stiffed” and “The Terror Dream,” have addressed the perils of hype in, respectively, masculinity and the terrorist threat. Under Armour’s ads, she said, play into both, offering a fantasy of invulnerability. “In one, there’s this coach yelling at his team, ‘Nobody comes here and beats us, at our game, in our house.’ But I am looking at it through the lens of 9/11, at the anxiety and shame that, in fact, they did come here, and did not play our game and beat us in our house.”

Those now-familiar “We Must Protect Our House” TV commercials got annoying really quick, and I never warmed up to them. But they obviously worked, as it was no mean feat for Under Armour to beat out Nike, Adidas and other established sportsgear outfits.

by Costa Tsiokos, Thu 08/07/2021 09:25:02 PM
Category: Fashion, Media, Politics, Society, Sports
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cheesin' it
Yep, the dust is settling on the improbable trade of Brett Favre from the Packers to the Jets.

Make no mistake, this is a disaster in the making. Favre goes from Green Bay to Gang Green, and he’ll wish he had stayed retired after a season’s dose of New York NFL scrutiny. The Jets get rough treatment from fans and media even when things are going well. If Favre’s emotional state was questionable enough for the Packers to ship him out, he won’t bear up under the constant stream of criticism he’ll get in the Big Apple. When the knives come out, he’ll know what it’s like to be in a real football fishbowl — not the idolation-based coverage that was the norm in Wisconsin, but the attack mentality that nation’s biggest media market doles out with aplomb.

And the knives will certainly come out, because there’s no reason to think that Favre’s new team will do anything but tank. Despite the offseason additions made along with this QB rebooting, there’s little indication that they’re going to gel. For Favre specifically, he’s going from home games on grass to turf; a wholly different scheme to learn; and he ain’t getting any younger.

I don’t know that I’m relishing seeing the coming meltdown up close, as the two local NFL teams get super-saturated coverage hereabouts. But I’m sure it’ll be memorable.

by Costa Tsiokos, Thu 08/07/2021 09:01:34 PM
Category: Football
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wiping the floor
Can it be that it’s been nearly two years since I’ve written about Jill Wagner?

Shame on me, as my long-ago original ogle-worthy post that “outed” her as the Mercury spokesbabe is this blog’s chief pillar post, and thus drives in at least half the traffic to this here site. I really owe her, blog-wise.

But she probably doesn’t need anything from me. She’s just landed the co-hosting gig on ABC’s surprise reality-show hit, “Wipeout”. In fact, that added exposure is sending some extra Google searches here, so once again, she’s feeding my blogging beast.

And feeding the trivia beast-within-a-beast, with this personal tidbit from her “Wipeout” bio:

Jill’s hobbies include singing, song writing and dream analysis. Her fascination with dreams started at the age of ten when she began her dream journal which she continues to keep up to date.

Dream journaling? Not the typical Hollywood starlet pasttime. Unfortunately I can’t relate, as I almost never retain any memories of my dreams.

I’m sure Jill’s wildest dreams of success are coming true. I probably should update that photo above accordingly. But I’ve grown rather attached to it, so it stays.

by Costa Tsiokos, Thu 08/07/2021 07:49:23 PM
Category: Celebrity, TV, Women
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