Population Statistic: Read. React. Repeat.
Sunday, July 27, 2021

nerve center
The National Hockey League’s new HQ digs in Manhattan are just about ready for action, and the themes for the Sixth Avenue square footage are ice and youth:

Patterned glass evokes the bumpy pond ice that many players learn on; smooth transparent partitions suggest sleek professional rinks; hockey sticks decorate another partition; and frost generated from moisture in the air runs along the center of a brushed-steel beverage bar.

[Commissioner Gary] Bettman said that in part the new design had to be witty and youthful to appeal to players and the young employees on the New York staff, which has doubled in size to more than 375 people since the lockout. The design also had to include efficient business spaces, a hub for high-tech media and Web broadcasts and a shrine of sorts to the game whose modern rules were formalized in Canada in the 19th century.

And remember, this all sits above the flagship NHL Powered by Reebok retail store that opened last year. I was just there the other day, in fact, where I picked up a vintage-ish New York Americans cap (not exactly a fan of the long-defunct franchise; mainly just wanted a red ballcap, which I was lacking).

Given that I visit the retail store so regularly, I’d think that NHL HQ would be the ideal work environment for me. I’m sure they could use another hired-gun content-producer for the upcoming 2008-09 season…

by Costa Tsiokos, Sun 07/27/2008 09:05:11 AM
Category: Hockey, New Yorkin', SportsBiz
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