The other day, I was walking west down 42nd Street, passing by Grand Central Terminal. As I got the end of the block, I encountered three or four street hawkers, dressed up in the distinctively button-down 1960s style of characters from “Mad Men”. They were greeting passersby and handing out little promotional cards, reminding people of the show’s new-season debut tonight.

It didn’t occur to me until today: Wouldn’t it have made way more sense for them to have been situated a block away, at the corner of 42nd and Madison? Considering the show’s theme and Madison Avenue’s advertising industry history, the messaging would have been unbeatable.