Population Statistic: Read. React. Repeat.
Saturday, June 07, 2021

The dust has just settled down, over at Belmont Park. And the Triple Crown drought persists.

So, to answer what United Parcel Service got out of race favorite Big Brown, who was named after the corporation’s marketing-reinforced nickname, “What Can Brown Do For You?”: Not much, apparently.

I’m thinking the horse’s dead-last finish wasn’t so much a diss toward UPS and its attempt to graft brand-building onto its very name. Rather, I think the beast was protesting the last-minute annulment of its sponsorship deal with Hooters. “Big Boob” might have been a more apt horse name…

by Costa Tsiokos, Sat 06/07/2021 07:00:25 PM
Category: Advert./Mktg., New Yorkin', Other Sports
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If you can pull off a “windmill” on both the breakdancing cardboard and the chessboard, then I’m thinking WuChess is the online chess-playing site for you.

Me, I can’t swing either. But I still like the idea of Wu-Tang Clan’s RZA being enough of a chess freak to launch this uniquely-branded gaming site.

Maybe a little too unique:

…The pieces are designed using martial-arts and Wu-Tang symbols, which can make playing confusing. (Instead of a horse’s head, for example, the knight is a silhouette of a martial-arts fighter flying through the air.) [chesspark.com president Patrick] Mahoney said users would eventually be able to select from more traditional piece designs.

They need to infuse this effort with some of that Wu-Tang Financial cash.

by Costa Tsiokos, Sat 06/07/2021 05:18:09 PM
Category: Creative, Internet, Pop Culture
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