Population Statistic: Read. React. Repeat.
Thursday, May 22, 2021

Even I cannot avoid the cultural black hole that is “American Idol”. Solely through media-consumption osmosis, I know — just like you do, admit it — that 25-year-old David Cook is this season’s big winner.

What I did not know was that Cook probably owes his victory to the show’s strong middle-aged (and up) women viewers, who consider him to be safer sexual-fantasy material than boyish-looking runner-up David Archuleta.

Apparently these women weren’t just smitten with a younger man, they were motivated, too: In a landslide victory, Cook, from Blue Springs, Mo., beat Archuleta by a margin of 12 million votes out of the record 97.5 million cast by viewers.

“American Idol” had slipped in the overall ratings this season, but Wednesday’s finale was seen by 31.7 million people — about a million more than the year before, according to Nielsen data — suggesting the show swiftly gathered momentum after it boiled down to man vs. boy.

And the biggest viewer erosion in season seven was right in Archuleta’s voting bloc. Ratings fell 18 percent among women aged 18-34; and 12 percent among teenagers 12-17. Also apparently in Cook’s favor: Viewership has risen among people aged 50 and over, and the median age of an “Idol” viewer, once in the mid-30s, is now up to 42.

You can bet FOX wasn’t envisioning a mommybopper demographic when it originally greenlighted this show. Far from embracing it, they’ll be retooling the talent-herding process during the summer in an effort to lure back the youngsters.

Here’s some first-hand MILF idolation for Cook. Look for the backlash at that and similar URLs this time next year, when all the love from Season 7 is spurned.

by Costa Tsiokos, Thu 05/22/2008 11:08pm
Category: RealiTV Check, Women
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1 Feedback »
  1. I think it was us Brits who exported the ‘Idol’ series to the US.

    I sincerely apologise on behalf of all Brits.


    Comment by Jennifer Summers — 11/11/2021 @ 1:54 AM

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