Population Statistic: Read. React. Repeat.
Friday, May 16, 2021

Like Brian Morrissey at AdFreak, I’m not a big fan of tag clouds (or “weighted lists”, to use a description from my visual-design past). Whatever their utility as navigation tools, they’re usually ugly as sin, especially when applied to a blog/site that devotes 90 percent of its content to one or two topics (obviating the need for this sort of filtering in the first place).

But take away the navigation aspect, and apply the size-weighting of fonts to mindshare concepts, and you’ve got something. Specifically, you’ve got Brand Tags, an experiment of name-brand products and services with word-association.

Above is a sampling for Tropicana, with a pretty typical lineup related to juice products. Not all brands fare as well or predictably, though: American Airlines ominously tags high for 9/11, while Jagermeister embarrassingly (for a liquor product) registers a strong false-postive as a beer.

It’s intriguing, although I’m not sure how much faith you can put into an anonymous and limited sampling. Definitely worth a gander, though.

by Costa Tsiokos, Fri 05/16/2008 07:18:50 PM
Category: Advert./Mktg., Creative, Internet
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