Population Statistic: Read. React. Repeat.
Friday, May 16, 2021


Anyone seen Lollipop Girl, of “Grand Theft Auto IV” fame, around lately?

Because she’s somewhat elusive during gameplay within Liberty City itself. Which is ironic, considering that the character is quite prominent in advertising around New York City, and so presumably is a drawing card for selling the game. It’s like one of those top-billed actors who wind up making a five-minute cameo in a movie…

On top of that, a few nights back I was chatting with a woman in some Upper West Side bar who claimed to have been the flesh-and-blood inspiration for Miss Lollipopper. That’s not her pictured above, but the girl I was talking to certainly held a resemblance. I’m not sure I believed the claim — simply because the ad imagery has been plastered all over town, I figured it might just be a convenient and relatable source of small-talk material. Plus, in the game Lollipop Girl apparently has been IDed as a hooker named Lola Del Rio — a dubious star from whom to draw a rep.

Then again, GTA publisher Take-Two and Rockstar Games are based here in NYC, so who knows? Maybe the programmers did have a real-life model to pixelate.

by Costa Tsiokos, Fri 05/16/2008 08:45:11 PM
Category: New Yorkin', Videogames, Women
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Like Brian Morrissey at AdFreak, I’m not a big fan of tag clouds (or “weighted lists”, to use a description from my visual-design past). Whatever their utility as navigation tools, they’re usually ugly as sin, especially when applied to a blog/site that devotes 90 percent of its content to one or two topics (obviating the need for this sort of filtering in the first place).

But take away the navigation aspect, and apply the size-weighting of fonts to mindshare concepts, and you’ve got something. Specifically, you’ve got Brand Tags, an experiment of name-brand products and services with word-association.

Above is a sampling for Tropicana, with a pretty typical lineup related to juice products. Not all brands fare as well or predictably, though: American Airlines ominously tags high for 9/11, while Jagermeister embarrassingly (for a liquor product) registers a strong false-postive as a beer.

It’s intriguing, although I’m not sure how much faith you can put into an anonymous and limited sampling. Definitely worth a gander, though.

by Costa Tsiokos, Fri 05/16/2008 07:18:50 PM
Category: Advert./Mktg., Creative, Internet
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